Case Studies / Consumer Electronics, Create, Optimize

A soft landing for Samsung sales professionals.


Premium seamlessly transitioned 99.2% of the Samsung Mobile team in under 4 weeks, creating a soft landing for nearly 300 full-time employees.

of the team


Large transitions, aggressive recruiting, and short deadlines are nothing new to Premium. This is what elevates us above the highly commoditized world of staffing and into the role of a business partner capable of quickly fielding a team focused on delivering value, new ideas and results.

In 2012, Samsung selected Premium to run their Field Marketing Organization (FMO) for Home Electronics, Home Appliances, Information Technology and Digital Imaging categories. In doing so, Premium successfully transitioned nearly 200 employees from another third party service provider to our company.

In light of the success of that transition and an incredibly strong partnership in the intervening years, Samsung also selected Premium to assume management of their internal Mobile retail team in late 2015.

What We Did
Associate Training
Brand Advocacy
Field Marketing
Retail Consulting


In an approach that spanned Premium’s infrastructure, key departments collaborated to deliver an incredibly efficient transition process supported by creative tools and proven processes.

First, each team member joining Premium was assigned a Human Resources professional acting as Personal Onboarding Concierge (POC). These POCs were an on-demand resource for questions, concerns, paperwork needs and more.

Premium branded the initiative “Into the Blue” to reflect not only Premium’s trademark color at the time, but also the feeling of ease and reassurance. To support the initiative, Premium developed a number of resources to be utilized by the POCs and team members joining Premium, including:

  • A custom welcome email for each POC to send to transitioning team members
  • A custom “Welcome to Team Samsung” video featuring Brian Travers, Premium’s CEO
  • A custom, password protected Into the Blue website that acted as a hub for transitioning team members. The site hosted:
    • A custom onboarding video
    • Specific details about the entire transition process
    • A downloadable Welcome Kit containing all paperwork necessary for the transition

Premium’s Human Resources team worked diligently to match the salaries and benefits for the nearly 300 transitioning team members. This was reflected in the offer kits that POCs deployed in the welcome email for each new employee.

The team of POCs was comprised of HR, Training and Recruiting professionals. They delivered a single point of contact and a simple process for transitioning team members. They also helped Premium ensure we could efficiently complete the full transition within an aggressive project timeline.

New team members were invited to call or Skype the POCs as needed to ensure the smoothest of transitions. Premium’s HR team also completed all background checks and drug tests before fully onboarding team members.

Learn more about our brand advocacy solution here.

We did it for Samsung. See how we can do it for you.

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