Preferred Provider in U.S. + Canada

Generate excitement and sales at Best Buy.

Premium works exclusively across North America to design and deliver innovative, scalable sales and training solutions that enhance customer experiences and drive sales at Best Buy.



Year Partnership


CE Clients


Store coverage in North America




Premium is the preferred partner for assisted sales and product demos in Best Buy stores in the U.S., and the exclusive preferred sales service partner for Best Buy Canada. With over 30 years of experience representing iconic consumer electronic brands, our learnings in the complex space influence the strategic guidance we provide to our clients.
Assembling a dedicated sales team at retail takes valuable time and resources – at Best Buy, we build them for you. Our North American coverage provides brands with increased scalability and consistency by combining Premium in-store sales expertise with Best Buy’s in-store processes.

Premium Best Buy associate helps a customer

With your input, we recruit and train talent in line with your unique brand identity to differentiate you from your competitors. Our expert teams expand your reach in stores and online to drive sales, enhance customer experiences and amplify your brand. We prepare our merchandising representatives with everything they need to install and maintain technical displays as well as address customer questions, escalations and issues with urgency and care.

Premium offers complete customization at Best Buy. No two programs are identical, we’ll tailor our approach for your unique needs.

We offer flexible sales solutions, including:

  • Shared category resources
  • Seasonal part-time programs
  • Full-time dedicated models

We leverage a range of data sources for robust analytics and insights to optimize scheduling and coverage while maximizing ROI. Using our deep knowledge of behaviors and demographics, we carefully identify tactics that suit your target audience and objectives. Our teams focus on driving sales through performance management including net sales, basket size and upselling aligned to your sales priorities.

Our experienced field leadership team manages day-to-day operations and sales processes according to Best Buy standards while continuously evaluating performance to ensure sales efforts are growing market share and influence.

We elevate your brand at Best Buy.

See how we can do it for you.

Explore more case studies.

Samsung HE Kitchen
Pushing the limits of retail success.
Best Buy health and fitness teachnology
Sales + Training
Amplifying excitement to make an impact.
Meeting shoppers where they are.
Logitech user
Digital + Creative
Rethinking traditional


See us in action.

Learn more about preferred programs and success stories.