Powering PlayStation at retail.

Hands-on solutions for a seamless gamer experience.

Premium market managers ensure PlayStation’s interactive displays are always ready for action.

RESULTS

90%

Functionality across displays

2,300+

Retail stores

40

Dedicated market managers

HOW WE DID IT

PlayStation challenged us to keep its in-store experiences at peak performance, setting a 90% compliance goal across Best Buy, Walmart, Target, GameStop, and regional chains.

We delivered by deploying 38 market managers and three regional managers across the U.S. with an additional five supporting Best Buy and Walmart in Canada.

One hurdle we overcame was ensuring easy access to display units as methods for managing keys had been costly or inconsistent. Together with PlayStation, we introduced a simple lock peg system — a cost-effective solution now in use nationwide.

Our market managers carry trunk stock to fix issues on the spot and work closely with PlayStation to keep parts and replacements moving quickly. Our analytics team reviews compliance data in real time, reacting to trends, optimizing performance, and surfacing new opportunities that strengthen the in-store experience.

Beyond the day-to-day: training & event activation.

PlayStation also counts on Premium’s Assisted Sales & Training (AS&T) team to deepen product knowledge and create more moments of discovery. Year-round, we deliver in-store training for retail associates and support shoppers on the floor, helping them compare products and feel confident in their purchases, especially during the busy holiday season.

In 2025, we supported PlayStation events across North America, guiding thousands of journalists, influencers, and fans through demos of Astro Bot, Ghost of Yotei, Gran Turismo 7, and more. Each game offers something different, and our reps know how to read the room, whether they’re walking an experienced gamer through features or giving a first-time player a welcoming intro.

This blend of hands-on support and high-visibility moments helps PlayStation deliver smoother, more immersive experiences wherever people meet the brand.

At Premium, it’s always game on.