Logitech’s e-commerce sales soar with Amazon Live.
How live selling scaled Logitech’s e-commerce success.
RESULTS
407
Amazon Live streams (FY25)
+290%
Year-over-Year sales growth
3.7M
Views
HOW WE DID IT
What started as a pandemic workaround has grown into a dedicated, scaled livestreaming program. When in-store visits were restricted, we adapted Logitech’s assisted selling team to support selling on Amazon Live. The results were immediate — and have only expanded since.
Today, Logitech runs daily livestreams, often multiple times per day, across its Logitech and Logitech G channels. Our team helps create stream concepts, develop scripts, design thumbnails, and deliver compelling content. Along the way, we’ve learned what time of day drives the best engagement, which products perform strongest on live, and how to perfect camera angles to highlight features.
The impact has been significant. Logitech’s livestreams drew 3.7 million views in 2025, fueling triple-digit sales growth year over year — including a 425% lift in a single quarter. The program has grown from its U.S. roots to include leadership across both the U.S. and Canada.
Recognition has followed. Our Logitech client Daniel Sigman won Logitech’s Employee of the Year in 2024, with Amazon Live contributions cited as a major driver of the brand’s success. Earlier milestones also continue to pay off, including achieving A-List status — Amazon Live’s highest level — which ensures Logitech livestreams are eligible to appear on Amazon’s home page.
We built brand advocates for Logitech.
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