Personalized recommendations grew category sales by 35%.

Amplifying excitement to make an impact. 

Premium delivered a level of category expertise unmatched by other retailers to engage customers and retail associates alike.



Store visits


Shopper engagements


Sales increase on days in-store


Premium has been a preferred partner for Best Buy since 2003, executing over one million hours in Best Buy stores annually. We teamed up to advance connected health and wellness, an expanding area of Best Buy’s business, with a customer-obsessed strategy.

From large fitness equipment and subscriptions to wearables and recovery devices, Best Buy is committed “to helping customers use technology to live better, healthier lives.” Varying brands, price points and features leave shoppers with many questions. That’s where Premium’s fitness enthusiasts stepped in. We curated productive shopping experiences for those browsing Best Buy’s health, fitness and wearables assortment, guiding them to an informed purchase decision.

Our highly trained category experts demoed products, streamlined checkout and recommended complementary products. By positioning immediate and long-term benefits, we helped customers account for the incremental costs of subscriptions, accessories and delivery/installation. We also saved out-of-stock sales losses before they happened by personally ordering and shipping the product to the customer.

Our team also supported Best Buy customers via text, voice and video chat, providing pre-and post-purchase consultations.

Gamifying employee knowledge.

Working side-by-side with Best Buy store teams, we built category awareness and product knowledge during peak selling seasons. BrandBuzz, a live product trivia app powered by Premium, enabled us to engage, educate and reward Best Buy associates.

We expanded the retailer’s focus on health, fitness and wearables through a series of fun and bite-sized games for store associates. Category brands had an exclusive opportunity to win mindshare with those selling their products through sponsored game content. Leaderboards tracked the top players and store teams nationally who won gift cards and products. In its inaugural season, BrandBuzz captured players for an average of 3 games, and 93% reported increased product knowledge.

“We jumped at the opportunity to contribute to Best Buy’s growth within connected health and fitness. Our learnings and successes on this program are helping to guide strategy for the future of omnichannel shopping experiences.”
– John Drevlow
Sr. Director, Strategic Accounts

We built category champions for Best Buy. 

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