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Case Studies / Analyze, Create, Engage, Optimize

Boosting field engagement with omnichannel training.

SUMMARY

Premium leveraged its live and on-demand interactive video platform to engage field teams and retail associates with the sales coaching and product content they need.

12K
unique trainings with Best Buy employees
37K
page views
604K
minutes spent with content

Challenge

Deliver effective training around the benefits of the client’s products to remote field team members and Best Buy employees nationwide.

What We Did
Associate Training
Insights
Omnichannel Engagement
Video

Execution

Using a unique, customizable training platform, Premium’s training team quickly deployed interactive video education to a remote field team, as well as Best Buy store associates nationwide. With the tool, Premium can stream live broadcasts or pre-record video for a remote audience to watch on-demand.

For this client program, Premium releases bi-weekly videos to the field designed to empower team members to meet the evolving needs of the business. Beyond engaging internal Premium field teams, the platform also allows for Best Buy retail sales associates to participate because of the reach of the platform.

At key moments in time, Premium gathers the team for scheduled huddle events. The ongoing live video event series reduces travel cost while enabling real-time conversation between HQ and the field. Team members can give feedback and ask questions of the presenter through the platform and can share their experiences and best practices with one another.

Live video trainings will also frequently feature product experts to provide a more interactive learning approach beyond static e-learning modules. Trainers respond to questions in real time, ensuring confidence in Best Buy employees when recommending solutions to their customers.

With this new approach, we conducted 12,000+ personal product trainings with Best Buy Blue Shirts and executed a unified message across 700 stores across the U.S. This led to a more consistent roll-out, more reps trained in the field, and an increase in recommendation rate.

To ensure successful execution and retention, the training team collects data weekly from the system, tracking completion progress and monitoring comprehension through in-platform quizzing. With near-instant feedback and insights from the field, Premium identifies viewership trends, plans topics for future trainings and continually optimizes delivery.

 

Read more about training and engagement capabilities here.

We did it for a major smartphone manufacturer. See how we can do it for you.

  • If you are looking for help with employment, please visit wearepremium.com or text 'Premium' to 97211.

“Not only does Premium deliver on our behalf, they also deliver on behalf of the retailer.”
– 

On-demand expertise.

Premium On Demand connects retail shoppers to a live product expert with just a click.

SEE HOW WE DID IT

North American store power.

Our creative approach, both in-store and online, enabled Premium to increase brand mindshare and participation in Logitech trainings.

SEE HOW WE DID IT
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