Boosting field engagement with omnichannel training.
Premium leveraged its live and on-demand interactive video platform to engage field teams and retail associates with the sales coaching and product content they need.
Deliver effective training around product benefits to remote field team members and Best Buy employees nationwide.
Using a unique, customizable live streaming platform, Premium’s training team quickly deployed interactive video education to a remote field team, as well as Best Buy store associates nationwide. With the tool, Premium can stream live broadcasts or pre-record video for a remote audience to watch on-demand.
For this client program, Premium releases bi-weekly videos to the field designed to empower team members to meet the evolving needs of the business. Beyond engaging internal Premium field teams, the platform also allows for Best Buy retail sales associates to participate because of the reach of the platform.
At key moments in time, Premium gathers the team for scheduled huddle events. The ongoing live video event series reduces travel cost while enabling real-time conversation between HQ and the field. Team members can give feedback and ask questions of the presenter through the platform and can share their experiences and best practices with one another.
Live video trainings will also frequently feature product experts to provide a more interactive learning approach beyond static e-learning modules. Trainers respond to questions in real time, ensuring confidence in Best Buy employees when recommending solutions to their customers.
With this new approach, we conducted 12,000+ personal product trainings with Best Buy Blue Shirts and executed a unified message across 700 stores across the U.S. This led to a more consistent roll-out, more reps trained in the field, and an increase in recommendation rate.
To ensure successful execution and retention, the training team collects data weekly from the system, tracking completion progress and monitoring comprehension through in-platform quizzing. With near-instant feedback and insights from the field, Premium identifies viewership trends, plans topics for future trainings and continually optimizes delivery.
Read more about training and engagement capabilities here.