After launch, the real work begins.
Turning a national product launch into lasting momentum.
Premium partnered with Lenovo to bring the new Legion Go S to life at retail, combining large-scale execution, targeted associate training, and real-time insights to boost awareness and sales across Best Buy.
RESULTS
575%
Weekly unit sales lift
96.8%
Endcap installation success rate
782
Trainings delivered
HOW WE DID IT
Launching Lenovo’s portable gaming PC on the national stage requires more than placement — it takes informed associates, precise execution, and sustained in-store support.
When Legion Go S first arrived in stores, awareness was limited. Early product education gaps and inventory challenges slowed adoption, with weekly sales averaging fewer than eight units per store — a clear signal that visibility alone wouldn’t drive conversion.
To change that trajectory, we partnered with Lenovo on a retail activation that paired strong in-store presence with hands-on associate training. We rolled out eye-catching four-foot endcaps across 862 Best Buy locations while preparing associates to explain, demo, and recommend this category-defining device.
The goal was clear: ensure the product was consistently installed, clearly understood, and actively sold from day one.
Execution at Scale
With hundreds of locations involved, consistency was essential. Our teams ensured every store delivered the same high-quality execution shoppers expect from both Lenovo and Best Buy.
• Installed new endcaps with a 96.8% success rate
• Supported consistent experiences across regions nationwide
• Maintained close coordination throughout the rollout
As training and installation aligned, sales momentum followed.
Better Data, Better Direction
To keep the rollout performing at its best, Premium paired field execution with purpose-built technology.
We introduced our Premium Activate tool to track training adoption at the store level, providing clear insight into where support was landing and where additional reinforcement was needed.
This data-driven approach helped optimize store visits, reinforce education, and ensure resources were applied where they could make the biggest impact.
We successfully launched a product for Lenovo.
See how we can do it for you.
Explore more case studies.
