Eclipsing expectations with Premium's Launchpad solution.
After setting records during a 2018 smartphone launch for one of the most innovative smartphone manufacturers, Premium upped the ante by increasing the store count by 5.5% while executing 100% within 48 hours.
Without the ability to provide Premium reps with client or product specifics ahead of the launch, our team had to carefully plan, strategize and communicate to a large field team while maintaining confidentiality.
Premium’s clients continue to rely on our Launchpad solution for quick turnaround from the time iconic products are announced to when the product is in the hands of shoppers. Premium’s Launchpad solution ensures seamless field execution by combining rigid kitting and shipping protocols, robust training and communication strategies, real-time mapping visualizations, and powerful business intelligence, supported by a talented team of Operations Support Specialists.
Before the launch, Premium kitted more than 70,000 devices and materials and sent more than 2,700 packages to reps across North America. A team of 20-plus Warehouse Specialists and another 20 dedicated FedEx employees filled seven 53-foot trucks at our National Logistics and Distribution Center (NLDC) in St. Louis. Because significant infrastructure was established, 99% of packages arrived as anticipated on day 1.
After the public announcement releasing the new product, Premium deployed more than 4,000 service orders to roughly 1,400 reps. Speed of deployment was crucial to ensuring the newly launched product was in place and connected to WiFi for customers to demo and purchase immediately following the announcement.
Executing at an average of 80 stores per hour, we visited 99% of Best Buy and Verizon stores in the first 35 hours. By the end of the second day, Premium reps completed visits at 2,230 Best Buy and Verizon stores with 96% compliance – breaking last year’s record of 95%.
Back in Premium’s Operations Support Center in St. Louis, 65 Support Specialists monitored field progress throughout the two-day launch. The Launchpad team fielded 2,718 calls and reviewed 94% of field photos while reps were still in the store, ensuring reps could promptly course-correct. Client teams witnessed field execution in real time as Premium BI‘s Launchpad continually updated to illustrate when stores were in progress and when they were completed.