Correcting systemic retail issues from the ground up.
Duracell wanted to drive grocery sales growth in the battery category. We provided eyes and ears in the field to uncover insights and untapped opportunities.
Retailer chains tracked
Checklanes found non-compliant
Incremental displays placed
HOW WE DID IT
Duracell came to Premium without having had prior access to basic retail execution reporting. There was no data-based understanding of how effectively stores were merchandising their product or how performance varied across grocery retailers. Right away, we implemented a dashboard to establish a baseline of performance data and evaluate areas of opportunity.
We combined several data sources to deliver a holistic view of inventory and displays at every grocery retailer across the U.S. Clients can now monitor out-of-stock percentages for all key SKUs, as well as drill down at the store level.
Through Premium’s auditing each store’s home and checkout lane location, along with quantifying external factors that hindered compliance, we uncovered a category exclusivity issue that was suspected but not previously proven. We also audited and corrected thousands of non-compliant displays.
With the data, Duracell illustrated the occurrence of widespread out-of-stocks and encouraged retailers to increase targeted buying activity accordingly. They exhibited display non-compliance was a macro trend rather than an anecdotal narrative, and in some cases negotiated a reduction in their contract fees with the retailer.
The dashboard continues to inform our operational processes to ensure we deliver accurate field reporting and high sell-through for Duracell. Its utility even prompted a client partner to remark, “You have the best scorecard that I’ve ever seen in CPG.”