A bird’s-eye-view of retail inventory.

Correcting systemic retail issues from the ground up. 

Duracell wanted to drive grocery sales growth in the battery category. We provided eyes and ears in the field to uncover insights and untapped opportunities.



Retailer chains tracked


Checklanes found non-compliant


Displays recovered


Incremental displays placed


Duracell came to Premium without having had prior access to basic retail execution reporting. There was no data-based understanding of how effectively stores merchandised their product or how performance varied across grocery retailers. We immediately implemented a dashboard to establish a baseline of performance data and evaluate areas of opportunity.

We combined several data sources to deliver a holistic view of inventory and displays at every grocery retailer across the U.S. Clients could monitor out-of-stock percentages for all key SKUs and drill down at the store level.

We uncovered a category exclusivity issue that was suspected but not previously proven through Premium’s auditing of each store’s home and checkout lane location. We audited and corrected thousands of non-compliant displays, quantifying external factors hindering compliance.

With the data, Duracell illustrated the occurrence of widespread out-of-stocks and encouraged retailers to increase targeted buying activity accordingly. They exhibited display non-compliance was a macro trend rather than an anecdotal narrative, and in some cases, negotiated a reduction in their contract fees with the retailer.

We built a retail scorecard for Duracell.

See how we can do it for you.

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Learn more about preferred programs and success stories.