Hitting the sweet spot.
Premium scaled coverage for Lindt & Sprüngli North America’s family of brands across grocery, drug and mass retail while reducing their operating expenses and increasing sales.
A leading confectionery company needed to maintain coverage in several key markets but was experiencing all-time high retail service costs.
Premium and Lindt & Sprüngli North America (LSNA) became partners in early 2020 with an end-to-end scope of services including compliance auditing, relationship building, product selling, direct store delivery (DSD) product ordering and in-store merchandising.
Premium quickly expanded the client’s retail presence, adding consistent coverage in 150+ grocery chains along with Walgreens, Walmart, and Target. By employing a hybrid model of dedicated and syndicated reps, we have substantially reduced expenses for the client.
We collaborate with Lindt, Ghirardelli, and Russell Stover to apply brand-specific priorities to cycle planning on an ongoing basis. Our analytics team has implemented standardized reporting across every major retailer, providing all three brands with heightened visibility of product and display compliance down to the store level.
Additionally, Premium supports DSD ordering and credits for Russell Stover. In the first year of our contract and the trenches of a pandemic, no less, we were proud to deliver a 6% increase in year-over-year DSD sales.
Premium is approved and preferred in more retail channels than any 3PL. Contact us to discuss how we can streamline efficiency and impact for your family of brands.