A bird’s-eye-view of retail inventory.

HOW WE DID IT

Duracell came to Premium without having had prior access to basic retail execution reporting. There was no data-based understanding of how effectively stores merchandised their product or how performance varied across grocery retailers. We immediately implemented a dashboard to establish a baseline of performance data and evaluate areas of opportunity.

We combined several data sources to deliver a holistic view of inventory and displays at every grocery retailer across the U.S. Clients could monitor out-of-stock percentages for all key SKUs and drill down at the store level.

We uncovered a category exclusivity issue that was suspected but not previously proven through Premium’s auditing of each store’s home and checkout lane location. We audited and corrected thousands of non-compliant displays, quantifying external factors hindering compliance.

With the data, Duracell illustrated the occurrence of widespread out-of-stocks and encouraged retailers to increase targeted buying activity accordingly. They exhibited display non-compliance was a macro trend rather than an anecdotal narrative, and in some cases, negotiated a reduction in their contract fees with the retailer.