Leading TV Platform - Premium Retail Services

Bringing a leading smart TV platform to life at retail.

Confident associates mean better shopper experiences.

From the sales floor to the data dashboard, Premium helped a leading smart TV platform connect with shoppers and associates in meaningful ways. With a dedicated field team spanning major U.S. and Canadian retailers, we deliver results that inspire confidence and drive conversion.

RESULTS

+40%

Sales specialist performance uplift

1,350+

Stores with a 50-person team

75K

Annual customer interactions

HOW WE DID IT

We deployed sales specialists and experience managers across Best Buy, Walmart, and Target — spanning more than 1,350 stores in the U.S. and Canada. The goal was to spark shopper interest, equip associates with the right knowledge, and ensure the platform stays front-and-center at retail.

Low inventory and aggressive competitor promos tested the program. So, our field teams focused on available models to keep sales moving, putting a spotlight on unique product benefits and using bulk stacks to create eye-catching upsell opportunities.

40,000 annual retail sales associate trainings to build brand expertise
In-house technology that captured competitor pricing and inventory data
Circana/NPD dashboards and traffic insights to track industry shifts
Merchandising refreshes, event activations, shopper surveys, mystery shops, and marketing support
A sales funnel model mapping the path from interaction to conversion, giving the brand a clear view of how every touchpoint drives results

By combining hands-on execution with actionable insights, we helped our client grow sales, boost associate confidence, and deliver stronger shopper experiences across thousands of retail interactions.

“Our partners praised our data-driven strategy, collaborative mindset, and responsiveness. Their positive feedback reinforces the value of our approach. “

–

Sr. Director, Consumer Insights and Emerging Retail