Riding the Dubai chocolate wave.
Turning online buzz into big holiday sales for Russell Stover.
Dubai-style chocolate was exploding online. With Valentine’s Day on the horizon, Russell Stover saw the opportunity. The catch: they had just two weeks to lock in orders, so pallet displays would reach Walmart stores in time. Premium mobilized field teams nationwide to make it happen.
RESULTS
1,020+
Half-pallet displays sold in two weeks
780+
Walmart stores
$1M+
Sales generated in the first four weeks
HOW WE DID IT
We equipped field teams with tools, training, and insights to make the opportunity irresistible.
Knowing a national Walmart rollout wasn’t guaranteed, Premium reps made their pitches store by store. Leaning into long-term partnerships and familiarity with store layouts, we showed them where displays could work beyond the planogram. We also tapped a Walmart SME to speak with managers ahead of visits, giving reps the best shot at closing the sale.
Armed with the right story and strong retailer relationships, Premium secured placement across 780+ Walmart stores and sold in 1,020 half-pallet displays in two weeks.
With products on full display ahead of the holiday selling window, we helped generate more than $1 million in sales within the first four weeks.
Russell Stover is part of the Lindt & Sprüngli North America family of brands. See how Premium supports LSNA’s broader merchandising execution across grocery, drug, and mass retail.
We help specialty items win at retail.
See how we can do it for you.
Explore more case studies.
