Every June 29, we reflect on the legacy of Premium in honor of our founder’s birthday. In 1985, Ron Travers founded Premium, and today, his sons Brian and Kevin are leading the company through an exciting and rapidly evolving era at retail.
Premium’s success is built on strong relationships as we work together to deliver the best. We’re more than a vendor. We’re a partner in the trenches with brands, retailers, and our fellow team members to identify new opportunities and drive winning strategies.
Much has changed about the way we shop since 1985, but partnership remains critical to our success as an organization. Take a peek through our history to see how far we’ve come.
1985: Retail executive Ron Travers founds the National Brokers’ Service Network (NBSN)
1989: NBSN evolves into Premium Merchandising Services
1990: Ron’s son Brian Travers joins the company
1991: Premium hires its first Field Managers
1995: Premium begins investing in all W2 employees
1996: Ron’s youngest son Kevin Travers joins the company
1998: QuickTrax – now known as QTrax – launches and service order completion is taken online
2002: Premium exceeds one million store visits annually
2003: Premium becomes a Preferred Provider in Best Buy
2006: Premium expands into our current global headquarters in Chesterfield, MO
2007: Premium launches assisted sales capabilities and opens its first satellite office in Bentonville, Arkansas
2008: Sister company Premium Retail Solutions – now Total Retail Group – opens for business in Atlanta, Georgia
2011: Premium launches its in-house video production studio
2013: Brian and Kevin Travers become co-CEOs
2014: Premium expands footprint into Canada opening its second HQ in Mississauga, Ontario
2016: Premium establishes Culture Team to amplify employee engagement and transparency
2017: Premium acquires Bentonville-based Premier Concepts to form Premium’s Smartcom division
2017: Walmart selects Premium as a Preferred Service Provider
2018: Premium wins its first of three consecutive Top Workplace recognitions in St. Louis
2019: Premium is established as Walgreens’ exclusive partner for merchandising planning
2019: Premium opens an expanded National Logistics & Distribution Center (NLDC) along with newly-formed Operations Support Center
2020: Premium becomes Rite Aid’s exclusive merchandising services provider
2020: Premium Canada is certified as a Great Place to Work
2021: Premium launches the University of Premium, a company-wide career development program
What a journey of growth and success, all thanks to you. Let’s write the next chapter. Happy Founders Day!