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Premium provides tailored retail strategies and solutions to our clients across the US and Canada, including Quebec. When it comes to the unique needs of the Quebec market, we leverage hundreds of reliable and local retail experts. Our Quebec team members are at the core of our strong support for brands in the region because Quebec is their home – they live in and shop at retailers in the markets they serve. From Best Buy and Walmart to Videotron and Jean-Coutu, Premium is dedicated to the nuances of the Quebec market and to delivering for the brands we serve. Whether it’s merchandising, training, or selling, our team’s passion for supporting their local retailers and communities helps build connections with each store team.
To help demonstrate this passion, we spoke to one of our top Quebec merchandisers about his role with Premium and his dedication to consistently delivering top-notch service.
Meet Stephane St-Aubin.
In 2017, Stephane joined Premium to take on new challenges. As a part-time team member, he worked a few hours a week in his free time. He studied media technology at school and explains that while his studies were not directly related to retail, he found his learnings hugely beneficial when executing a more technical display installation. He is able to leverage his more technical skills to make installations function properly in-store. From complex technical installations to more straightforward displays in grocery and drug, Stephane excels at it all.
As a market expert in Quebec, Stephane shows up every day with a smile and takes great pride in seeing a job well done. Because his local retail stores are usually the hub of the bustling community, it’s crucial that Stephane quickly identifies key contacts in stores to allow him to execute quickly without being a disruption to the customer experience.
Store managers are busy with customers, as it’s their priority, so it’s up to Stephane to clearly and efficiently communicate the purpose of each visit when he arrives. Maximizing the little face time he does get with store managers, helps them maintain visibility of his important work in their store.
Premium Canada Director of Operations Rebecca Storie says, “Stephane consistently takes on work to support the team with great passion and perfectionism, never leaving the store until he and the store [personnel] are satisfied. He also executes merchandising projects with a strong sense of pride, and he truly respects the role his stores often play in his local community.”
Stephane explained that he loves the feeling of accomplishment that comes with every project, saying “No matter how complex the task, what I enjoy most is the feeling that I get when I execute well. It gives me great satisfaction.”
Stephane emulates the key characteristics of successful Premium team members in the Quebec market: enthusiasm, motivation, pride, and, most importantly, a deep level of passion for his local community and the businesses within it.