Category: Engage

Jul

1

At the start of the COVID-19 pandemic, the upward trend of e-commerce and digital technology usage erupted as concerned shoppers looked to decrease their store visits.

Shopping apps experienced record downloads. Stay at home orders delivered an explosion of new search queries. And consumer engagement with brands through social media, multimedia platforms and e-commerce sites like Amazon skyrocketed.

Shoppers who were previously skeptical of the online shopping process for some categories will continue using BOPIS (buy online, pick up in-store) services and will begin future transactions on retail mobile apps. Some customers will adapt and learn to love the process of making an appointment to pick up their orders. Other shoppers will continue to prefer walking and browsing in a store.

The customer experience remains the key to success. Retailers must deliver convenient, contactless shopping and facilitate safe sensorial showroom experiences. Brick-and-mortar has updated its sanitation practices, but they’ll also need to be fluid in restructuring in-store roles, labor hours and how they allocate square footage.

Kathy Risch, Premium’s Vice President of Consumer Insights and Analytics recommends placing an emphasis on communicating with empathy and being helpful to the individual shopper by providing contextually relevant solutions, now more than ever.

 

“Are your customers balancing working from home with kids? Do they have less money to spend? Are they looking to escape or treat themselves? Success lies in the ability to make data-informed choices about what they need in the moment to tailor the right message in the store and online.”

Kathy Risch, VP of Consumer Insights and Analytics

 

And, as customers are forced to become more comfortable with technology to shop, it’s important to lean into digital solutions – both for customers and store associates. It’s vital that the efficiencies enabled by technology not be absent of personalized, human connection.

That’s why Premium’s digital engagement solutions are designed to meet the moment and facilitate interactions that provide the customer both with the tools they need to make an informed decision as well as the experience they want to remain comfortable given the current state of retail.

Online Brand Champions

Retailers and manufacturers can take control of their brand and ensure satisfaction by leveraging experts to engage with consumer reviews and answer product questions. Learn more here.

On-Demand Expertise

Instantly connect shoppers with virtual product experts via video, text, or chat through a variety of in-store and online triggers.

Tailored Content

Grab attention and increase retention with engaging content strategically delivered to intercept and attract customers.

Gamification

Engage retail associates and win mindshare with a mobile product knowledge game created exclusively by Premium.

Livestreaming

Continue to connect and interact with remote teams for town halls, national training events and more to ensure continuity despite the distance. Learn more here.

 

“The adoption of virtual support will grow with shoppers, either through live video from the store or brand experts supporting customers when they’re unpacking their purchase. Retailers and manufacturers will need to accelerate targeted offers for shoppers both pre- and post-purchase.”

Bill Campbell, Chief Operating Officer 

 

In the midst of several remarkable and dynamic shifts, it’s impossible to predict our collective destination. What you can count on is the need to iterate strategy to drive growth.

Turns out, retail’s winning equation is actually quite simple.

 

 

Reach out if you’d like to discuss how Premium can help you rise after COVID and win at retail.

Jun

11

Haven’t worked in retail before? You may have seen one of our job postings seeking retail merchandising or sales experience. Still, you aren’t sure if your previous jobs qualify. No problem, we’ll help you learn the ropes.

 

First, what exactly is Premium Retail Services? 

Premium provides sales and merchandising services for retail. Our impressive list of clients includes brands across a variety of product categories. Nearly 100 of our 200+ clients are Fortune 500!  

We partner with most major retailers, and we’re even a preferred provider for many. Search all of our open opportunities now!

 

*Denotes retailers in which we are a preferred partner 

 

What does a Merchandiser do? 

Great merchandising makes products stand out and captures the attention of shoppers. It enables customers to find products they love quickly and easily. As a merchandiser, you’ll visit retail stores to stock products, build displays, or install promotional materials, ultimately increasing sales.  

These part-time, flexible roles are perfect for students, parents, or those looking to supplement their income while maintaining a busy lifestyle. Merchandisers thrive on independence and make their own schedules within a given week.  

Premium provides instructions and support, but it’s up to each Retail Specialist to get the job done in stores. There’s a huge sense of accomplishment taking each project from start to finish and stepping back to see the improvement. 

Want to learn more? Review our glossary of the merchandising terms you’ll need to know. 

Join the team as a merchandiser today! 

 

What does a Brand Ambassador do? 

While Premium was founded as a merchandising company, our capabilities have expanded. We have a variety of field sales and marketing teams located across North America offering full-time and seasonal positions. 

Brand Ambassadors become product experts in the brand and category they represent. Retail marketing is an excellent fit if you take pride in providing exceptional customer service, love solving problems, and go above and beyond for others.  

Brand Ambassadors visit multiple store locations each day to educate retail associates on an assortment of products. They help shoppers find the right product, answer questions or provide demonstrations. Outside of the store, these teams also represent the brand online or at events, collaborate to deliver widespread impact and get a behind-the-scenes glimpse into the latest products. 

Ready to become a Brand Ambassador? Click here! 

 

Can retail be a career? 

Yes! Premium is the perfect place to start or pivot your career. Passion and willingness to learn can offer limitless possibilities for your career. Merchandising Specialists and Brand Ambassadors often advance into market leadership or corporate positions within field operations or training.  

We’re always adding new opportunities! Sign up for Premium’s Talent Community and we’ll send you jobs that match your criteria. 

May

29

Premium Online Brand Champions take control of the product page, engaging with consumers to ensure satisfaction and alleviate the impact of negative reviews.