Premium’s senior leadership represents decades of retail experience in roles with Best Buy, Walmart, Home Depot, and several leading consumer brands. Our executives work closely with clients, bringing their energy and insights into day-to-day operations.
When you meet Brian Travers, you understand what Premium is all about. His energy, a tireless commitment to clients, and an innovative spirit are all evident in his words and actions.
Retail is in his blood. Brian joined his father – Premium’s founder Ron Travers – after graduating from Creighton University in 1989. A key driving force behind Premium’s explosive growth, Brian takes equal pride in maintaining a tradition of family values at Premium.
Having led both the sales and operations sides of our business, Brian’s immersion in all aspects of our company, from IT to fulfillment, gives him a 360 degree perspective to everything we do. Brian continues to push Premium to do more for our clients and to do it well, from our vision of creating the most seasoned senior management team in the industry to our commitment to an all-W2 field workforce.
While heading Premium’s operations group, Kevin assembled an IT team and tasked them with custom-building Premium’s QTrax enterprise management system. Today, QTrax is an essential differentiator for Premium and a tool that many of our biggest clients use to help manage their own business.
But don’t let the technical side fool you. Kevin is also an incredibly creative business leader who conceives ideas and approaches to help answer client needs. Under his leadership, Premium’s sales and marketing efforts have consistently enabled the company to be a profitable, growing enterprise.
Crucial to Premium’s ongoing success are Kevin’s relationships with clients both new and long-term. Perhaps most important is his desire to do whatever it takes to provide those clients with end-to-end solutions that no one else in our industry can.
One of the most telling things about how Premium’s partners regard us is our legacy of recruiting long-term clients to join our team. Just ask Bill Campbell.
In 2014, Premium welcomed Bill to our leadership team. Prior to joining Premium, Bill was President of US Sales at LeapFrog – a valued long-term Premium client – where he helped drive their brand to household prominence. Bill has also held leadership roles for LEGO as well.
As COO of Premium, Bill’s leadership experience and dynamic presence are crucial continuing to sharpen, broaden, and diversify Premium’s business base in a variety of growing channels.
If you’ve heard the phrase “it’s all good” said with a slight Tennessee twang in the halls of 618 Spirit, then David Yenzer is probably nearby.
David joined Premium in 2009 after more than 20 years of retail operations management experience with companies including Handleman and REPS, Inc., where he managed teams of more than 3,000 people and helped grow key accounts including Walmart, P&G, Activision, Microsoft, and many more.
At Premium, David holds ultimate responsibility for operations and logistics. In this role, he developed and implemented a zone-based field approach to improve performance and accountability. Similarly, he implemented training and development initiatives including a metric-based incentive for field reps.
In his role as President, David’s experience and easygoing manner help assure clients that he’s listening and doing everything he can to meet their unique needs in an ever-changing marketplace.
As President, Dick Doyle utilizes 30 years of experience in retail leadership to deliver fresh ideas and unbeatable service to Premium’s valued clients.
Most recently, Mr. Doyle was EVP and Chief Customer Officer at Reflect Systems, a turnkey provider of digital media solutions for out-of-home digital experiences. Previously, in his 11-year career at Mosaic Sales Solutions, he built and led Mosaic’s largest client teams, serving brands and retailers from Disney to Walmart and Best Buy. At Mosaic, he was known for driving exceptional levels of program performance, client satisfaction and growth. Prior to that, Mr. Doyle worked in leadership roles for H.E.B. Grocery Company and Caldor. He holds a BA from Boston College and an MBA from Harvard Business School.
President, Retail Services Canada
Anyone who spends a great portion of their life selling toys has to be fun, right? Olaf Strom is no exception. A family man with a wife of more than 25 years, four children, and a dedication to sports, the outdoors, and men’s ministries, Olaf is the real deal.
Olaf joined Premium in 2006 after more than 20 years leading sales and retail service teams at LEGO and Mattel. As a VP of Business Development at Premium, he helped foster and grow key relationships with many prominent brands including LeapFrog, Spin Master, Toys“R”Us, and many more.
Late in 2013, Olaf’s dedication was rewarded with a promotion to President, Premium Retail Services Canada. Weeks later, he was also recognized as the first recipient of the Ronald T. Travers Founder’s Award, recognizing commitment to Premium, our clients, and to the family values of our company’s founder.
Sandy brings more than 12 years of experience managing dedicated and syndicated teams as the president of a leading Canadian 3PL provider.
In her current role overseeing Premium Canada, Sandy is in charge of building and maintaining longstanding relationships with key retailers and brands across the country.
EVP, Field Operations
A United States Air Force veteran, Melissa brings unparalleled focus and rigor to her role as EVP, Field Operations at Premium.
Formerly a Client Account Coordinator and Regional Operations Director for Premium, Melissa also has more than 20 years of retail leadership experience at companies including Reps, Inc., and Handleman.
EVP, Human Resources
Pat joined Premium as a consultant in 2012 before coming onboard as an employee in early 2013. As EVP over training and development, performance management, compensation, talent acquisition, and recruiting, Pat applies over 25 years of expertise to the role.
Prior to her tenure at Premium, Pat earned a BS and two Master’s degrees in Management and Human Resources. After spending the majority of her career in the corrections industry, you could say that Pat has seen it all. She brings a wealth of experiences managing and developing people to bear at Premium.
As a guest lecturer, Pat has traveled the US extensively to share her insights on human resources as well as training and development.
EVP, Marketing and Communications
Effective marcom requires a broad skillset and a genuine desire to stay ahead of the curve. Meet Brian Cameron, Premium’s marketing equivalent of a Swiss Army Knife.
Prior to joining Premium, “BC” managed marketing programs in a variety of diverse business sectors. From a background in biomedical sales and marketing for the American Red Cross to digital and live entertainment marketing at Ticketmaster, BC brings a well-rounded knowledge of marketing practices with a contemporary edge that helps position Premium differently than any other company in our industry. Much of his perspective is colored by his decade of experience working in a variety of retail roles.
Since joining Premium in 2010, BC has built a team to completely reimagine the company’s brand message. Brian was also instrumental in launching Premium’s in-house multimedia production facility, which has been recognized as best-in-class by a who’s who in retail.
EVP, Business Development
With more than 30 years in marketing, sales, and business development roles at Anheuser-Busch, John brings a wealth of retail knowledge to the Premium team.
John is a Six Sigma White Belt and a graduate of the Advanced Global Marketing Academy at Northwestern’s Kellogg School of Business. In his role as EVP, Business Development, he leads the charge in identifying new business opportunities and developing strategic relationships on behalf of Premium.
Paul is responsible for leading Premiums Walmart Preferred Service Provider program and driving new business opportunities with consumer-packaged goods companies across the US.
Most recently, Paul was Vice President of Field Sales for Align Technology after 5 years with Samsung as Vice President – Channel Sales. He has also held many positions with Johnson and Johnson, Unilever, and Nestle USA/Nestle Food. Paul holds many awards from these positions including Walmart Supplier and Vendor Awards, as well as the Nestle Purina Customer Excellence Award while with Nestle and Unilever.
With more than 20 years of experience building retail programs for great companies, Michael is a valuable part of Premium’s leadership team and another example of a Premium client who opted to join the Premium family.
For more than a decade, Michael led sales, merchandising, and marketing roles with companies including Eastman Kodak and LeapFrog. At LeapFrog, he developed the company’s first in-house retail service team and helped grow the company across multiple channels.
Michael joined Premium in 2006 and led the Client Services team for more than 7 years before transitioning into his current role overseeing mass business development.
EVP, Strategic Accounts & Organizational Development
Nique’s entrepreneurial background and leadership experience have been invaluable in helping Premium deliver creative, strategic solutions for clients. Nique has more than a decade of experience in gaming with Acclaim, Atari, and Capcom. He also co-founded and led One Spear Entertainment, whose first title was the first mobile game ever spotlighted on prime time television.
Most recently, he served as Vice President at Marcone, the world’s leading appliance parts exporter and distributor, where he partnered with brands including Whirlpool, LG, and Samsung. Nique was selected as a Time Warner Scholar at Harvard Business School, where he received his MBA in General Management. He also holds a BSBA in Computer Information Systems from Suffolk University.
EVP, Information Technology
In any organization, there are a handful of go-to people who never fail to get the job done. Dan Meehan is one of those people at Premium.
Dan joined Premium in 1999 and was instrumental in designing and building QTrax, Premium’s proprietary enterprise system. With more than 20 years of experience in information technology and a consulting background in systems architecture, network management, database design as well as mobile and web development, Dan’s well-rounded knowledge helps him keep Premium’s technology at the bleeding edge of our industry.
Also a talented musician and artist, Dan is known as Premium’s resident Renaissance man.
VP, Enterprise Compliance
As VP, Enterprise Compliance, Kris ensures the quality of Premium’s standard operating procedures across the organization.
Kris has worked in the retail industry for over 23 years. She joined Premium in 1999 as a Regional Manager, and after a short period in that role, moved into a Client Account Director position. As Premium continued to grow, Kris became a Team Director, managing various positions within the Client Services Departments, and most recently was a Senior Director, Strategic Accounts. Kris graduated Cum Laude from the University of Missouri St. Louis with a degree in Business.
VP, Sales and Operations
As VP, Sales and Operations for Premium, Kevin provides a wealth of expertise in developing retail programs, leading sales operations teams, and improving market execution.
With more than 20 years of experience in alcohol industry, including roles in sales management, trade marketing, and revenue management, Kevin provides unique insight into our clients’ challenges.
VP, Business Development and Customer Success – Canada
With 20 years of experience in global marketing and sales channel leadership roles, Sonya has built and led B2B, B2C and retail programs across North America, Europe, Middle East, Asia and Latin America.
Most recently, Sonya led go-to-market efforts for a consumer health tech start-up, driving customer segmentation, acquisition and digital strategy.
VP, Strategic Accounts
Chuck has over 30 years of experience in the CPG industry with a focus in the Drug and Food Channels, making him the perfect fit to manage our strategic accounts.
Formerly an advisory board member for SuperValu, Roundy's Del Monte, Smuckers, and Busch Brothers.
Bill’s diverse accounting background allows him to provide unique solutions to problems. His calm demeanor, integrity and collaborative spirit make him invaluable to Premium’s success.
Bill previously worked in public accounting and with a distributor of beer, wine and spirits until joining Premium in 2013. He continuously looks for ways to help improve process, grow the business and maintain profitability. When he’s not working or taking care of his family, you can find him on the golf course.
VP, Consumer Insights and Analytics
As VP, Consumer Insights and Analytics, Kathy focuses on Premium’s tools, methodologies, and capabilities for leveraging consumer insights and data analytics to identify growth opportunities and support our clients.
Kathy has over 20 years of experience at major CPG companies, holding Consumer Insights & Marketing leadership positions at P&G, Neutrogena, Taco Bell, Paramount Pictures, and Anheuser-Busch. Her broad marketing and consumer insights expertise, combined with her strategic thought leadership, has contributed to the growth of major companies and brands. Kathy holds an MBA in Marketing from Indiana University and a BA in Economics/Management from Albion College.
VP, Strategic Accounts
Over the past 20 years, Tom has positioned himself as an expert in the consumer electronics and wireless industries. His diverse background includes leading field and corporate teams in sales, operations, and human resources, with P&L responsibility of over 1,700 stores.
Prior to joining Premium in 2017, he served as Vice President of Store Operations for RadioShack. Tom holds a BS in Business Administration and has a love for building and leading high performing teams.
VP, Strategic Accounts
With over 25 years in leadership roles supporting consumer electronics and technology brands, Terri has delivered field marketing strategy for world class brands including Microsoft, Nokia, Panasonic, Sony and Samsonite/Speck.
In addition, she was a part of the US launch teams for Nintendo, Sony PlayStation, Sega Dreamcast and Xbox, amassing 20 years of field marketing experience in the videogame industry. Terri also has deep expertise in channel marketing, training & eLearning, and event management, which will help our clients consider opportunities to maximize their launch and operational strategies.
VP, Strategic Accounts – Canada
Tim brings more than 20 years of experience managing field sales programs in both the U.S. and Canada.
Prior to joining Premium in 2015, Tim worked at Lexmark, Unilever and most recently at Marketstar managing programs in North America. Tim holds a BS in Business Administration and has a passion for leading field programs in consumer electronics, wireless and CPG. In his current role with Premium Canada, Tim helps drive sales and execution for multiple brands across the country.
VP, Strategic Accounts
Jessi formerly served as the Senior Director and Director of Client Services at Premium.
Prior to joining Premium as a National Training Account Manager in May, 2012, Jessi worked for seven years with Hewlett-Packard, as their Training Manager, and with Echostar Communications Corporation as a Field Sales Development Manager.
VP, Strategic Accounts
Dawn joined Premium after nearly 20 years in leadership roles with Mosaic Sales Solutions.
Her vast experience in consumer electronics includes Microsoft, HP, Google, Whirlpool, Brother, Epson, and TracFone, along with video game publishers and movie studios. She has also taken on critical roles in field management and operations, specializing in program design and best practices implementation.