Premium’s senior leadership represents decades of leadership experience in roles with Best Buy, Sony, Walmart, Home Depot and other major retail brands. Our executives work closely with clients, bringing their energy and insights to day-to-day operations.
When you meet Brian Travers, you understand what Premium is all about. His energy, a tireless commitment to clients, and an innovative spirit are all evident in his words and actions.
Retail is in his blood. Brian joined his father – Premium’s founder Ron Travers – after graduating from Creighton University in 1989. A key driving force behind Premium’s explosive growth, Brian takes equal pride in maintaining a tradition of family values at Premium.
Having led both the sales and operations sides of our business, Brian’s immersion in all aspects of our company, from IT to fulfillment, gives him a 360 degree perspective to everything we do. Brian continues to push Premium to do more for our clients and to do it well, from our vision of creating the most seasoned senior management team in the industry to our commitment to an all-W2 field workforce.
While heading Premium’s operations group, Kevin assembled an IT team and tasked them with custom-building Premium’s QTrax enterprise management system. Today, QTrax is an essential differentiator for Premium and a tool that many of our biggest clients use to help manage their own business.
But don’t let the technical side fool you. Kevin is also an incredibly creative business leader who conceives ideas and approaches to help answer client needs. Under his leadership, Premium’s sales and marketing efforts have consistently enabled the company to be a profitable, growing enterprise.
Crucial to Premium’s ongoing success are Kevin’s relationships with clients both new and long-term. Perhaps most important is his desire to do whatever it takes to provide those clients with end-to-end solutions that no one else in our industry can.
Jeff Schremp is a very direct, no-nonsense kind of guy. Just the kind of guy you want managing the bottom line as CFO.
With a diverse background from corporate accounting to cash and debt management at Brown Smith Wallace and later Deloro Stellite, Jeff joined Premium in 1999 and promptly led the company to sustained revenue and profitability growth every year since.
Information technology is another of Jeff’s passions. He applies this passion to oversight of Premium’s innovative IT group and uses a similarly steady, pragmatic approach to prioritizing and implementing processes to develop and refine technological solutions for our clients and workforce alike.
If you’ve heard the phrase “it’s all good” said with a slight Tennessee twang in the halls of 618 Spirit, then David Yenzer is probably nearby.
David joined Premium in 2009 after more than 20 years of retail operations management experience with companies including Handleman and REPS, Inc., where he managed teams of more than 3,000 people and helped grow key accounts including Walmart, P&G, Activision, Microsoft, and many more.
At Premium, David holds ultimate responsibility for operations and logistics. In this role, he developed and implemented a zone-based field approach to improve performance and accountability. Similarly, he implemented training and development initiatives including a metric-based incentive for field reps.
In his role as President, Operations, David’s experience and easygoing manner help assure clients that he’s listening and doing everything he can to meet their unique needs in an ever-changing marketplace.
President, Sales and Marketing
One of the most telling things about how Premium’s partners regard us is our legacy of recruiting long-term clients to join our team. Just ask Bill Campbell.
In 2014, Premium welcomed Bill to our leadership team. Prior to joining Premium, Bill was President of US Sales at LeapFrog – a valued long-term Premium client – where he helped drive their brand to household prominence. Bill has also held leadership roles for LEGO as well.
As President, Sales and Marketing at Premium, Bill’s leadership experience and dynamic presence are crucial continuing to sharpen, broaden, and diversify Premium’s business base in a variety of growing channels.
President, Client Services
As President, Client Services, Dick Doyle utilizes his nearly 30 years of experience in retail leadership to deliver fresh ideas and unbeatable service to Premium’s valued clients.
Most recently, Mr. Doyle was EVP and Chief Customer Officer at Reflect Systems, a turnkey provider of digital media solutions for out-of-home digital experiences. Previously, in his 11-year career at Mosaic Sales Solutions, he built and led Mosaic’s largest client teams, serving brands and retailers from Disney to Walmart and Best Buy. At Mosaic, he was known for driving exceptional levels of program performance, client satisfaction and growth. Prior to that, Mr. Doyle worked in leadership roles for H.E.B. Grocery Company and Caldor. He holds a BA from Boston College and an MBA from Harvard Business School.
It’s often said that cooler heads prevail. If that’s the case, John Maciag should always come out on top.
An experienced consumer electronics sales executive with more than 20 years of experience in leadership roles with Sony Electronics and Olympus, John joined Premium as VP of Business Development in 2011. His unshakeable, evenhanded approach and extensive expertise in the CE realm quickly led to strategic partnerships with companies including Sony and Samsung.
John’s contribution to Premium’s growth was rewarded with a promotion to President, Strategic Accounts late in 2013 and ultimately Division President. In this role, John serves as a creative problem solver responsible for building long-term mutually beneficial relationships with strategic clients.
Anyone who spends a great portion of their life selling toys has to be fun, right? Olaf Strom is no exception. A family man with a wife of more than 25 years, four children, and a dedication to sports, the outdoors, and men’s ministries, Olaf is the real deal.
Olaf joined Premium in 2006 after mrore than 20 years leading sales and retail service teams at LEGO and Mattel. As a VP of Business Development at Premium, he helped foster and grow key relationships with many prominent brands including LeapFrog, Spin Master, Toys“R”Us, and many more.
Late in 2013, Olaf’s dedication was rewarded with a promotion to President, Premium Retail Services Canada. Weeks later, he was also recognized as the first recipient of the Ronald T. Travers Founder’s Award, recognizing commitment to Premium, our clients, and to the family values of our company’s founder.
Michael is another great example of a Premium client who opted to join the team. With more than 20 years of experience building retail programs for great companies, he’s a valuable part of Premium’s leadership group.
For more than a decade, Michael led sales, merchandising, and marketing roles with companies including Eastman Kodak and LeapFrog. At LeapFrog, he developed the company’s first in-house retail service team and helped grow the company across multiple channels.
Michael joined Premium in 2006 and led the Client Services team for more than 7 years before transitioning into his current role overseeing mass business development.
Sandy brings more than 12 years of experience managing dedicated and syndicated teams as the president of a leading Canadian 3PL provider.
In her current role overseeing Premium Canada, Sandy is in charge of building and maintaining longstanding relationships with key retailers and brands across the country.
EVP, Human Resources
Pat joined Premium as a consultant in 2012 before coming onboard as an employee in early 2013. As EVP over training and development, performance management, compensation, talent acquisition, and recruiting, Pat applies over 25 years of expertise to the role.
Prior to her tenure at Premium, Pat earned a BS and two Master’s degrees in Management and Human Resources. After spending the majority of her career in the corrections industry, you could say that Pat has seen it all. She brings a wealth of experiences managing and developing people to bear at Premium.
As a guest lecturer, Pat has traveled the US extensively to share her insights on human resources as well as training and development.
Laura began her career in education before moving into the retail sales and marketing realm in 1994.
After joining Premium in 2008, Laura developed the TOTAL division, which expanded Premium’s reach into dedicated programs, training, assisted sales, and client solutions across North American retail channels.
Since 2008, Laura has overseen TOTAL while consulting with manufacturers on retail marketing and in-store execution programs.
VP, Marketing and Communications
Effective marcom today requires a broad skillset and a genuine desire to stay ahead of the curve. Meet Brian Cameron, Premium’s marketing equivalent of a Swiss Army Knife.
Prior to joining Premium, “BC” managed marketing programs in a variety of diverse business sectors. From a background in biomedical sales and marketing for the American Red Cross to digital and live entertainment marketing at Ticketmaster, BC brings a well-rounded knowledge of marketing practices with a contemporary edge that helps position Premium differently than any other company in our industry. Much of his perspective is colored by his decade of experience working in a variety of retail roles.
Since joining Premium in 2010, BC has built a team to completely reimagine the company’s brand message. Brian was also instrumental in launching Premium’s in-house multimedia production facility, which has been recognized as best-in-class by a who’s who in retail.
VP, Information Technology
In any organization, there are a handful of go-to people who never fail to get the job done. Dan Meehan is one of those people at Premium.
Dan joined Premium in 1999 and was instrumental in designing and building QTrax, Premium’s proprietary enterprise system. With more than 15 years of experience in information technology and a consulting background in systems architecture, network management, database design as well as mobile and web development, Dan’s well-rounded knowledge helps him keep Premium’s technology at the bleeding edge of our industry.
Also a talented musician and artist, Dan is known as Premium’s resident Renaissance man.
VP, Field Operations
A United States Air Force veteran, Melissa brings unparalleled focus and rigor to her role as VP, Field Operations at Premium.
Formerly a Client Account Coordinator and Regional Operations Director for Premium, Melissa also has more than 20 years of retail leadership experience at companies including Reps, Inc., and Handleman.
VP, Business Development
With more than 30 years in marketing, sales, and business development roles at Anheuser-Busch, John brings a wealth of retail knowledge to the Premium team.
John is a Six Sigma White Belt and a graduate of the Advanced Global Marketing Academy at Northwestern’s Kellogg School of Business. In his role as VP, Business Development, he leads the charge in identifying new business opportunities and developing strategic relationships on behalf of Premium.
VP, Sales and Operations
As VP, Sales and Operations for Premium, Kevin provides a wealth of expertise in developing retail programs, leading sales operations teams, and improving market execution.
With more than 20 years of experience in alcohol industry, including roles in sales management, trade marketing, and revenue management, Kevin provides unique insight into our clients’ challenges.
VP, Strategic Accounts
Chuck has more than 30 years of experience in the CPG industry, with a focus in the Drug and Food Channels.
He served as Vice President of Business Development for Premium from 2009 to 2013, before becoming Division Vice President with Advantage Sales and Marketing, where he championed relationships with drug channel clients and led retail synergy programs within the space.
In his current role as VP, Strategic Accounts at Premium, Chuck is enabling Premium to create significant value for our retail and brand partners. Chuck has also served on numerous advisory boards including Del Monte Foods, J.M. Smucker Co, SUPERVALU, and many more.
VP, Strategic Accounts
Crawford joined Premium after a 25-year stint in a variety of sales, marketing and operations roles at Procter & Gamble. There, he helped develop shopper-, consumer-, category-, and customer-based insights and strategies to deliver profitable sales growth.
Most recently, Crawford was responsible for retailer differentiation and innovation strategies for pet care brands including Iams, Eukanuba, and more. He holds a Bachelor’s degree as well as a Master’s in Marketing from University of Colorado Boulder’s Leeds School of Business.
VP, Strategic Accounts
Nique’s entrepreneurial background and leadership experience have been invaluable in helping Premium deliver creative, strategic solutions for clients. Nique has more than a decade of experience in gaming with Acclaim, Atari, and Capcom. He also co-founded and led One Spear Entertainment, whose first title was the first mobile game ever spotlighted on prime time television.
Most recently, he served as Vice President at Marcone, the world’s leading appliance parts exporter and distributor, where he partnered with brands including Whirlpool, LG, and Samsung. Nique was selected as a Time Warner Scholar at Harvard Business School, where he received his MBA in General Management. He also holds a BSBA in Computer Information Systems from Suffolk University.
VP, Strategic Accounts
As VP, Strategic Accounts, Paul is responsible for developing go-to-market and shopper marketing strategies on behalf of Premium clients.
Most recently, Paul held various roles for LG Home Entertainment and Home Appliances, including Director, Shopper Marketing and Director, In-Store Management. Previously, he managed in-store activity, integrated communications, advertising, and account roles for companies including Saatchi & Saatchi X in New York and G2 Worldwide.
VP, Business Development
Terry has more than 25 years experience in CPG, with senior leadership roles at Kraft, Crayola, Energizer, and Edgewell
As VP, Business Development for Premium, Terry combines his background in sales, trade marketing, category management, and strategic planning to lead cross-functional teams and manage national service partners.
VP, Business Development
As VP, Business Development, Siena uses her brand building expertise and years of diverse retail knowledge to help Premium grow business in key vertical markets.
Siena has more than 20 years of experience as a CPG executive with companies including MillerCoors and Phillip Morris, where she developed her skills for bridging the needs between retailers, brands, and consumers.