Case Studies / Consumer Electronics, Engage, Mass, Optimize

Winning wireless sales.

SUMMARY

Premium recruited, on-boarded, and trained more than 800 new Walmart Wireless team members, opening 97% of stores on schedule.

129%
increase in store count
2,300
total team members
97%
on-time store openings

Challenge

In a competitive labor market, living up to the name Premium takes tremendous effort. But Premium loves a retail sales initiative with complexity. In this case, we were seeking to expand our high-performing and service-oriented sales team into seven additional states.

What We Do
Brand Advocacy
Business Intelligence
Field Sales
Infrastructure
Quality Assurance
Talent Acquisition
Training
Video

Execution

Premium has partnered with Walmart Wireless stores since 2017. Wireless Sales Pros are the go-to wireless expert within the Walmart store, helping shoppers with new phone sales, activations, upgrades and accessories.

In the last two years, we’ve more than doubled the size of our program coverage.

Driven by our broad recruiting and onboarding infrastructure, our talent acquisition team sourced and screened thousands of applicants. Once District Managers were onboarded, field management conducted local interviews for Sales Managers and Wireless Sales Pros.

We applied learnings from past rollout experience to refine our strategy and execution. Maintaining strict timelines, project management and cross-functional communication allowed us to deliver on our commitment to quality people and eclipsing expectations.

To further support the initiative, we focused on expanding our analytics infrastructure, creating alignment on processes, and establishing customer service consistency. We leveraged the existing team of sales professionals to provide coaching and mentoring to the hundreds of new hires.

Premium has received accolades for opening new stores on schedule, building relationships with Walmart associates, and providing excellent service and immediate sales results.

 

We exceeded expectations for Walmart, now what can we do for you?

“One of Premium’s strengths is its ability to adapt to change. In a technology company, a lot of things happen last minute. Premium is very quick to figure out ways to solve our problems."
– DAVID BILTON, HEAD OF RETAIL ACTIVATION, NEST

On-demand expertise.

Premium On Demand connects retail shoppers to a live product expert with just a click.

SEE HOW WE DID IT

Premium – Your Walmart Preferred Service Provider

As a Walmart Preferred Service Provider, Premium provides suppliers with an extensive range of retail merchandising solutions chainwide to improve store sales and customer experience.

SEE HOW WE DID IT