Case Studies / Consumer Electronics, Engage, Mass, Optimize

Winning Wireless in Walmart.


Premium recruited, onboarded and trained more than 500 new team members to successfully expand Walmart’s Wireless program into 186 stores over a 60-day period.

increase in store count
of stores opened on schedule
total team members


Premium has partnered with Walmart Wireless stores since 2017. Wireless Sales Pros are the go-to wireless expert for shoppers within the Walmart store, executing new phone sales, activations, upgrades and accessory bundling.

Recently, we were tasked with increasing our store count by 53%. Due to the impending holiday selling season, it was imperative we roll out new stores within 90 days to allow runway before Black Friday.

What We Did
Brand Advocacy
Business Intelligence
Field Sales
Quality Assurance
Talent Acquisition


In a competitive labor market, living up to the name Premium takes tremendous effort. But Premium loves a retail initiative with complexity. In this case, we were seeking to assemble a high-performing sales and service-oriented team to fulfill our client’s sales expectations.

Driven by 8 waves of store openings, our talent acquisition team sourced and screened thousands of applicants. Once District Managers were onboarded, field management conducted local interviews for 60 Sales Managers and 425 Wireless Sales Pros.

We applied learnings from past rollout experience to refine our strategy and execution. Maintaining strict timelines, project management and cross-functional communication allowed us to deliver on our commitment to quality people and eclipsing expectations.

To further support the initiative, we focused on expanding infrastructure, creating alignment on processes, and establishing customer service consistency. We leveraged our existing team of more than 800 professionals to train the hundreds of new hires.

Premium received accolades for our ability to open the new stores on schedule, provide excellent service in-store, build relationships with Walmart associates and deliver immediate sales results.


We exceeded expectations for Walmart, now what can we do for you?

“One of Premium’s strengths is its ability to adapt to change. In a technology company, a lot of things happen last minute. Premium is very quick to figure out ways to solve our problems."