Challenge
In a competitive labor market, living up to the name Premium takes tremendous effort. But Premium loves a retail sales initiative with complexity. In this case, we were seeking to expand our high-performing and service-oriented sales team into seven additional states.
Execution
Premium has partnered with Walmart Wireless stores since 2017. Wireless Sales Pros are the go-to wireless expert within the Walmart store, helping shoppers with new phone sales, activations, upgrades and accessories.
In the last two years, we’ve more than doubled the size of our program coverage.
Driven by our broad recruiting and onboarding infrastructure, our talent acquisition team sourced and screened thousands of applicants. Once District Managers were onboarded, field management conducted local interviews for Sales Managers and Wireless Sales Pros.
We applied learnings from past rollout experience to refine our strategy and execution. Maintaining strict timelines, project management and cross-functional communication allowed us to deliver on our commitment to quality people and eclipsing expectations.
To further support the initiative, we focused on expanding our analytics infrastructure, creating alignment on processes, and establishing customer service consistency. We leveraged the existing team of sales professionals to provide coaching and mentoring to the hundreds of new hires.
Premium has received accolades for opening new stores on schedule, building relationships with Walmart associates, and providing excellent service and immediate sales results.
On-demand expertise.
Premium On Demand connects retail shoppers to a live product expert with just a click.
SEE HOW WE DID IT
Premium – Your Walmart Preferred Service Provider
As a Walmart Preferred Service Provider, Premium provides suppliers with an extensive range of retail merchandising solutions chainwide to improve store sales and customer experience.
SEE HOW WE DID IT