Premium Retail Specialists achieved Ferrara’s highest sell-through ever on Valentine SKUs at 92.1%.
In order to increase Valentines candy sales, Ferrara Candy Company enlisted Premium to ensure all product was out of the backroom and available to purchase.
Premium Retail Specialists ensured on-shelf availability to avoid missed sales by packing out, verifying and merchandising items. Reps also built relationships with Walmart store managers in order to effectively partner and ensure product was consistently available on the sales floor for customers to purchase. In working with store management, reps were also able to secure secondary displays.
Through strong collaboration at all levels, solid client service communication and direction, and effective in-store execution, Premium helped Ferrara achieve 92.1% sell-through – the highest sell-through ever for Ferrara on Valentines SKUs.
Learn more about our merchandising solution here.