Case Studies / Mass, Merchandising

Entertainment excellence.

SUMMARY

Premium visits 1,806 retail stores bi-weekly to ensure key new release displays are on the floor and fully stocked.

1,806
stores
97%
completion rate
1,100
reps deployed

Challenge

A mass retailer selected Premium to increase sales and enhance its guest experience in its Entertainment department.

What We Did
Merchandising
OOS
Strategy
Support

Execution

Every week, Retail Specialists ensure key movie and music new release displays are on the floor, fully stocked and organized. Our team supports new movie launches as they happen weekly.

Additionally, Premium is one of four companies fully certified to move product out of the backroom using the retailer’s internal device.

Using Bluetooth scanning technology, Premium reports out of stocks, performs movie returns and sends EDI reporting feeds to studios showing out of stocks and return quantities by store.

Since implementation, we’ve averaged a 97% completion rate. Premium continues to visit the mass retailer bi-weekly to support its Entertainment department.

Read more about our merchandising solution here.

We did it for a mass retailer. See how we can do it for you.

“Dealing with 5,000 different retail locations can be a bit daunting. The reason it’s not daunting for me is that Premium is delivering on our behalf.”
– CYNTHIA BOWENS, CHANNEL MARKETING MANAGER, LOGITECH

Stellar smartphone support.

Premium installed 3,500 phones in 2,000 Best Buy and Verizon stores in just 1.5 days, releasing instructions and deploying 1,600 reps immediately following the new smartphone announcement.

SEE HOW WE DID IT