Premium is thrilled to announce Sonya Verheyden as Vice President of Business Development and Customer Success for Premium Canada. In her role, Sonya will spearhead business development activities across Canada by building successful new client engagements and bridging best practices from all of Premium’s geographies and market segments.
With 20 years of experience in global marketing and sales channel leadership roles, Sonya has built and led B2B, B2C and retail programs across North America, Europe, Middle East, Asia and Latin America. Most recently, Sonya led go-to-market efforts for a consumer health tech start-up, driving customer segmentation, acquisition and digital strategy.
When asked, what attracted her to Premium, Sonya said,
“Premium brings experience to the table that other partners only talk about and never deliver. Using technology as a key lever with an in-house development team allows Premium to create custom solutions. When I discovered those key differences, I knew I had to be part of Premium.”
Sonya went on to explain, “One of Premium’s core beliefs is eclipsing expectations. Premium lives up to this belief every day and clients feel it with every execution. The proof is in the long-lasting relationships Premium has with clients who retain the partnership time and time again.”
Sonya brings to Premium her passion for the evolution of omnichannel retail. For years, brands have struggled with how much focus to put into online retail versus in-store. Propelled by the pandemic, the fight between online and retail has disappeared in terms of prioritization.
This omnichannel trend forces retail organizations to elevate their game. It drives a clear wedge between players that can keep up and those who cannot. In order to stay afloat, companies like Premium must drive seamless experiences through innovation and technology.
Brands have high expectations of agility in the field, transparency with analytics, and cutting-edge technology. The innovation that Premium drives in the US market will empower brands and retailers in Canada to do the same.
Sonya explains, “I get really excited when I see the opportunity to bring tangible, game-changing innovations that truly evolve how brands and retailers are served on the ground in retail.”
Sonya currently resides outside of Toronto with her partner Chris and three kids. Welcome to Premium, Sonya! #PeopleofPremium