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As one of only five companies in the industry to have earned Walmart’s Preferred Service Provider designation, Premium Retail Services (Premium) is strengthening its approach to Walmart merchandising by acquiring Premier Concepts (Premier) – a Bentonville, Arkansas-based Walmart merchandising company.

Founded in 1995 with a strategic mission to provide manufacturers with exceptional representation of their products at Walmart Supercenters, Premier has become an industry leader in providing retail merchandising, supply chain solutions, predictive analytics, category management and headquarter assistance to Walmart suppliers.

Premier’s proprietary Smartcom technology enables the team to take action on key sales driving opportunities store-by-store, item-by-item while driving predictive analytics that empower replenishment professionals to not only identify areas of opportunity, but also to drive sales at Walmart.

Premium Owner and CEO Brian Travers explains, “Our acquisition of Premier Concepts represents an opportunity to partner with likeminded professionals who are committed to providing world-class solutions for their clients. We are so excited to welcome Premier to the Premium family.”

Premium has also announced the promotion of Bill Campbell from President of Sales and Marketing to Chief Operating Officer – a move to foster further innovation and evolution in the company’s approach to sales, marketing, client services and operations. Prior to joining Premium in 2014, Bill was President of US Sales at LeapFrog – a valued long-term Premium client – where he helped drive the brand to household prominence. Bill has also held leadership roles with LEGO.

Of the promotion, Premium Owner and CEO Kevin Travers says, “As Premium continues to grow, we recognize the need to empower key leaders to help us accelerate in driving the business forward. Bill’s experience and integrity made him a natural choice as our first COO.”



Premium wishes everyone a happy and safe holiday season. Special thanks to Premium’s field teams for all of their hard work during the busiest time of the year.




Premium would like to wish everyone in our Premium family, our clients and you a Happy Thanksgiving. We’ve got a lot to be thankful for, and some of our Premium family has shared what they’re thankful for in the video below. Enjoy this time with your friends, family and anyone else you may be thankful for.