We’re always thinking, sharing, and growing.

Jul

30

 

It’s a three-peat! We are proud to announce Premium has been recognized by the St. Louis Post-Dispatch as a Top Workplace for the third year in a row.

The Top Workplaces award is based solely on employee feedback gathered through a third-party survey. The anonymous survey measures several aspects of workplace culture including alignment, execution, and connection.

Our three-time Top Workplaces win validates the emphasis Premium places on the employee experience.

 

Premium Culture.

Premium established our Culture Team in December 2016 with the goal of increasing employee engagement, encouraging transparency throughout the workplace and giving back to the community.

In 2019, we doubled the team’s size to assist in growing connections between team members across all levels, functions, and locations.

 

Premium’s 2020 Culture Team.

 

The Culture Team leverages employee feedback as we plan future activities. In early 2020, the Culture Team deployed Premium’s first-ever engagement survey to the entire company. Our goal was to identify global wins, opportunities and solicit ideas to make work better for our teams.

We heard from over 2,000 employees – 84% were those who work in retail stores and 10% came from field managers and corporate employees. Based on the results, we’ve renewed our focus on employee learning and development, as well as enhancing the new hire onboarding experience as Premium continues to grow.

 

Several common threads rose to the top when we asked Premium employees what they liked about working for Premium.

 

Team member recognition.

In August 2020, we rolled out our field recognition program called Premium Proud. This brand-new program identifies and rewards top-performing field team members. Premium Proud is a way for all of Premium to witness our field team’s wins, even when they’re tackling projects solo. Created and developed by Premium’s Culture Team, we encourage nominations year-round and identify $250 winners quarterly.

 

 

 

 

New benefits.

Also new in 2020, Premium has partnered with Hooray Health to provide our part-time team members with excellent employee benefits with economical options for them and their families. Our new health benefit options eliminate high costs and hidden fees associated with care.

 

 

 

 

Accessible leadership.

Each quarter, we host livestream interviews with company leaders called Premium Now. During these livestreams, we ask Premium team leads questions about key industry trends, best practices, a day in the life, and more.

Premium CEOs Brian and Kevin Travers have been featured guests on Premium Now multiple times. They’ve committed to transparency, and have covered the state of the business, wins and challenges in our virtual town halls.

CEOs Brian and Kevin Travers joined Director of Marketing Sarah Pitkin Styers to discuss the new age of retail, execution after COVID, state of the company and more at our Mid-Year Town Hall.

 

Research shows that organizations with the Top Workplace designation are known to attract better talent, experience lower turnover, and are more equipped to deliver profitable results.

Cheers to three years as a Top Workplace – thanks to all of our employees for bringing Premium’s culture to life every day!

We’d love for you to join the Premium family. Apply today! #WeArePremium

Jul

7

Premium always embraced an entrepreneurial spirit, stemming from its founder Ron Travers. For nearly 30 years, Ron climbed Nabisco’s corporate ladder to become a Regional VP of Sales. When Nabisco was acquired in the early 1980s, Ron found himself at a crossroads. He decided to build his own company to market great brands, coordinate in-store services with food brokers and retailers, and deliver results by deploying experienced people. 

In April 1985, Premium Retail Services was born. Thirty-five years later, Premium is bigger and better than ever under the leadership of Ron’s sons – CEOs Brian and Kevin Travers. In honor of their father’s legacy, Premium celebrates Founder’s Day each year on Ron’s birthday (June 29). This year, we expanded our celebration by introducing Premium’s first-ever Founder’s Week.

Each day we focused on one of Premium’s five core beliefs.

 

Family – Day 1

To kick off Founder’s Week 2020, Brian and Kevin Travers remembered their father on his birthday.

Ron holds a special place in our hearts, especially for a few long-term Premium employees who shared personal memories of him:

Karen Holland – Sr. Director, Client Services

While my husband was deployed in Afghanistan, Ron checked in with me regularly to see how my kids and I were doing. It meant the world to know someone in his position took the time to care about his employees. He paid the postage for all employees who wanted to send care packages to my husband’s unit – who loved all of the goodies sent by team Premium!

Sue Kohlberg – Director, Benefits

I have so many fond memories of Ron, but one of my favorites is when Ron was in my office, and he says in a puzzled voice, “Why do you have that picture in your office?” I respond to him, “What picture?” and Ron then points to a picture of my daughter Kayla. I respond to him, “That’s Kayla.” He replied, “I know that is Kayla, but why do you have her picture in your office?” At this point, I thought Ron was losing it a little. I then say, “Umm…Kayla is my daughter.” He then starts to laugh and says, “Oh my goodness, I thought that was my granddaughter Kayla. She looks just like our Kayla when she was young!”

Jill Pavlik – Operations Support Specialist

After my dad passed away, I was told that Ron would stop by my desk to check up on me even though I wasn’t back at work yet. That warmed my heart. Ron was a great leader and genuine. He was funny as well, always made me smile!!

 

Partnership – Day 2

Our employees’ and clients’ success is built on strong relationships – working together to deliver the best. In honor of partnership, Premium team members discovered their creative personality type with this short, fun quiz. Understanding ourselves helps maximize our potential, creating better partnerships.

Team members shared their results with co-workers to find their collaborative matches! Find out for yourself – are you the Thinker, Adventurer, or Innovator?

 

Creativity – Day 3

We are committed to breaking the mold as we solve retail challenges and deliver results for our clients. To inspire creativity from our team (and enjoy a mid-week brain break), we developed a coloring page featuring our founder, Ron Travers. Here are some of our favorites!

 

Integrity – Day 4

In early 2020, we deployed a company-wide survey on culture and employee engagement. The results revealed that our core belief of integrity resonates most with Premium team members. We believe in doing what’s right, even when no one’s watching. This aspect of our culture stems directly from our founder, Ron.

To celebrate integrity, our Premium family donated to the Boys & Girls Clubs of the US and Canada. Brian and Kevin were gracious enough to give a large sum to help Premium raise $5,000 for Boys & Girls Clubs!

This gift will help Premium’s and Boys & Girls Clubs’ efforts to support underserved minority areas across the US and Canada.

Read more about Premium’s long-term partnership with Boys & Girls Clubs and the opening of St. Louis’ first Best Buy Teen Tech Center.

 

Eclipsing Expectations – Day 5

When your name is Premium, people expect a higher level of service. Meeting goals is simply a stepping stone to delivering beyond what’s expected. We asked team members and clients to nominate Premium employees whose performance goes above and beyond.

We received over 100 submissions and randomly selected five employees as recipients of our first Eclipsing Expectations Awards! Each winner received a $100 USD/CAD gift certificate to our Premium Store.

Congratulations to all!

Premium team members, thank you for your participation and demonstration of our beliefs throughout the year. A huge thanks to Brian and Kevin Travers and the Culture Team for making our first-ever Founder’s Week a success. We’re already brainstorming for next year!

Check out all of our Founder’s Week fun over on our social channels using #PremiumFoundersWeek.

Are you interested in becoming a part of the Premium family? Join our team at wearepremium.com.

 

Jul

1

At the start of the COVID-19 pandemic, the upward trend of e-commerce and digital technology usage erupted as concerned shoppers looked to decrease their store visits.

Shopping apps experienced record downloads. Stay at home orders delivered an explosion of new search queries. And consumer engagement with brands through social media, multimedia platforms and e-commerce sites like Amazon skyrocketed.

Shoppers who were previously skeptical of the online shopping process for some categories will continue using BOPIS (buy online, pick up in-store) services and will begin future transactions on retail mobile apps. Some customers will adapt and learn to love the process of making an appointment to pick up their orders. Other shoppers will continue to prefer walking and browsing in a store.

The customer experience remains the key to success. Retailers must deliver convenient, contactless shopping and facilitate safe sensorial showroom experiences. Brick-and-mortar has updated its sanitation practices, but they’ll also need to be fluid in restructuring in-store roles, labor hours and how they allocate square footage.

Kathy Risch, Premium’s Vice President of Consumer Insights and Analytics recommends placing an emphasis on communicating with empathy and being helpful to the individual shopper by providing contextually relevant solutions, now more than ever.

 

“Are your customers balancing working from home with kids? Do they have less money to spend? Are they looking to escape or treat themselves? Success lies in the ability to make data-informed choices about what they need in the moment to tailor the right message in the store and online.”

Kathy Risch, VP of Consumer Insights and Analytics

 

And, as customers are forced to become more comfortable with technology to shop, it’s important to lean into digital solutions – both for customers and store associates. It’s vital that the efficiencies enabled by technology not be absent of personalized, human connection.

That’s why Premium’s digital engagement solutions are designed to meet the moment and facilitate interactions that provide the customer both with the tools they need to make an informed decision as well as the experience they want to remain comfortable given the current state of retail.

Online Brand Champions

Retailers and manufacturers can take control of their brand and ensure satisfaction by leveraging experts to engage with consumer reviews and answer product questions. Learn more here.

On-Demand Expertise

Instantly connect shoppers with virtual product experts via video, text, or chat through a variety of in-store and online triggers. Read the case study here.

Tailored Content

Grab attention and increase retention with engaging content strategically delivered to intercept and attract customers.

Gamification

Engage retail associates and win mindshare with a mobile product knowledge game created exclusively by Premium.

Livestreaming

Continue to connect and interact with remote teams for town halls, national training events and more to ensure continuity despite the distance. See how we utilize livestreaming here.

 

“The adoption of virtual support will grow with shoppers, either through live video from the store or brand experts supporting customers when they’re unpacking their purchase. Retailers and manufacturers will need to accelerate targeted offers for shoppers both pre- and post-purchase.”

Bill Campbell, Chief Operating Officer 

 

In the midst of several remarkable and dynamic shifts, it’s impossible to predict our collective destination. What you can count on is the need to iterate strategy to drive growth.

Turns out, retail’s winning equation is actually quite simple.

 

 

Reach out if you’d like to discuss how Premium can help you rise after COVID and win at retail.