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Premium would like to wish everyone in our Premium family, our clients and you a Happy Thanksgiving. We’ve got a lot to be thankful for, and some of our Premium family has shared what they’re thankful for in the video below. Enjoy this time with your friends, family and anyone else you may be thankful for.




Industry veteran Chuck Somborn joins Premium to spearhead Walmart business.

SAINT LOUIS, MO – Walmart has selected Premium Retail Services (Premium), a fast-growing retail strategy, merchandising, brand advocacy and support firm, as a Preferred Service Provider in its Merchandising Service Program.

Premium is pleased to be one of only five companies in the industry to have earned the Preferred Service Provider designation. The new program seeks to centralize Walmart’s merchandising practices by utilizing certified, Walmart-dedicated representatives to perform merchandising work exclusively in Walmart stores. Ultimately, this model will help deliver greater consistency for Walmart and its supplier community while providing its customers a better in-store experience.

Premium’s desire to innovate and tailor a unique approach for each client continues to set us apart. We are challenging traditional models every day, and our clients are finding success in moving away from ‘hand-me-downs.’

Premium’s Owner and CEO Brian Travers explains, “Premium’s desire to innovate and tailor a unique approach for each client continues to set us apart. We are challenging traditional models every day, and our clients are finding success in moving away from ‘hand-me-downs.’ We are so humbled that Walmart has selected us as part of this elite group and we are excited to continue to invest in our clients and their success at Walmart through hard work and thought leadership.”

Premium has also announced the hire of Chuck Somborn as General Manager of its Walmart business. Chuck spent ten years with NIS/CPM US, a DAS Omnicom company where he served as CEO of the US operations and CPM Group Global Board Member. He also owned LARC Associates, a retail consulting company. Previously, Chuck served as COO of National Product Services, EVP/President of Special Markets Division for Crossmark, and worked with organizations such as Day Dream, Inc., Willis Johnson Company, Sales Mark/Alpha One, M&M/Mars and Beecham Products (GSK) servicing Walmart and Sam’s Club.

Of the hire, President of Sales and Marketing Bill Campbell says, “Chuck’s incredible knowledge about not only retail merchandising, but also the nuances of the Walmart community will be a game changer for Premium in Bentonville, and we are pleased to welcome him to the Premium family.”

Chuck will be based in Premium’s Rogers, Arkansas office and lives in Bentonville, Arkansas with his wife LeAnn.

View press release here.



On August 19-22, Premium executives will travel to San Diego, California to attend the Total Store Expo presented by the National Association of Chain Drug Stores (NACDS). Premium attends this event every year to network with the top minds in the drug store industry and to preview the latest innovations and trends. Joining in key discussions and meeting chain drug store professionals gives Premium an advantage in the drug stores with which we partner.

With over 30 years of experience in the drug store industry, Premium has pioneered key retail execution programs, strategies and best practices for more than 100 drug store suppliers. Our extensive experience includes building a systematic process to improve category adjacencies, new item speed to shelf and overall front-end sales growth in poorly performing independent drug stores as well as determining effective utilization of incremental merchandising dollars.

Attending events like the Total Store Expo inspires Premium to continue developing tailored approaches and leveraging strategies that extend the reach of the innovative brands with which we partner.

We invite you to come visit our booth (#1349) and meet with our drug channel veterans. See you in San Diego!