We’re always thinking, sharing, and growing.





We’re excited to announce that Premium has been named the exclusive preferred partner for sales services by Best Buy Canada.

Premium offers decades of experience representing the most iconic brands in consumer electronics and has designed a turnkey sales program to simplify the approach for vendors seeking everything from seasonal sales support to full-scale brand advocacy programs.



“For over twenty years, Premium has locked arms with Best Buy to deliver the best customer experience. As we continue to grow our Canadian presence, it’s an honor to be recognized by Best Buy as their preferred sales services partner,” said Olaf Strom, President of Premium Canada

Data insights, customization, and strong relationships with Best Buy set this program apart. Premium’s experienced data analysts examine sales, opportunity, geography, and other factors to transform insights into action, creating optimized coverage scenarios purpose-built for flexibility in today’s fluid retail environment.

From there, the team is trained with a fully bespoke curriculum and certified before deployment. Ongoing communication between Premium, vendor partners and Best Buy is critical and is a key component to continued refinement and long-term performance gains. Paired with our proven field management and dedicated resources, this program approach is poised to deliver for today’s shoppers and brands.

Read some of our relevant case studies here:

Are you ready to create connections at retail? Contact us today!



Last year, we announced Premium Canada’s recognition of Best Workplaces in Retail & Hospitality and Great Place to Work certification. These designations were awarded after a thorough and independent analysis conducted by Great Place to Work® Institute Canada.

Today, we’re excited to share that Premium Canada has also been recognized as Best Workplaces for Inclusion and Best Workplaces in Ontario.

This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience.

Our team members enjoy perks like flexibility, independence, growth opportunities and a culture to be proud of. Watch the video below to learn what it’s like working for Premium Canada.

Sound like something you want to be a part of? Apply today to join our Premium Canada family.





Every June 29, we reflect on the legacy of Premium in honor of our founder’s birthday. In 1985, Ron Travers founded Premium, and today, his sons Brian and Kevin are leading the company through an exciting and rapidly evolving era at retail.

Premium’s success is built on strong relationships as we work together to deliver the best. We’re more than a vendor. We’re a partner in the trenches with brands, retailers, and our fellow team members to identify new opportunities and drive winning strategies.

Much has changed about the way we shop since 1985, but partnership remains critical to our success as an organization. Take a peek through our history to see how far we’ve come.


Premium’s History

1985: Retail executive Ron Travers founds the National Brokers’ Service Network (NBSN)

1989: NBSN evolves into Premium Merchandising Services

1990: Ron’s son Brian Travers joins the company

1991: Premium hires its first Field Managers


1995: Premium begins investing in all W2 employees

1996: Ron’s youngest son Kevin Travers joins the company

1998: QuickTrax – now known as QTrax – launches and service order completion is taken online

2002: Premium exceeds one million store visits annually

2003: Premium becomes a Preferred Provider in Best Buy

2006: Premium expands into our current global headquarters in Chesterfield, MO


2007: Premium launches assisted sales capabilities and opens its first satellite office in Bentonville, Arkansas

2008: Sister company Premium Retail Solutions – now Total Retail Group – opens for business in Atlanta, Georgia

2011: Premium launches its in-house video production studio

2013: Brian and Kevin Travers become co-CEOs

2014: Premium expands footprint into Canada opening its second HQ in Mississauga, Ontario


2016: Premium establishes Culture Team to amplify employee engagement and transparency

2017: Premium acquires Bentonville-based Premier Concepts to form Premium’s Smartcom division

2017: Walmart selects Premium as a Preferred Service Provider

2018: Premium wins its first of three consecutive Top Workplace recognitions in St. Louis

2019: Premium is established as Walgreens’ exclusive partner for merchandising planning

2019: Premium opens an expanded National Logistics & Distribution Center (NLDC) along with newly-formed Operations Support Center


2020: Premium becomes Rite Aid’s exclusive merchandising services provider

2020: Premium Canada is certified as a Great Place to Work

2021: Premium launches the University of Premium, a company-wide career development program

What a journey of growth and success, all thanks to you. Let’s write the next chapter. Happy Founders Day!