Premium always embraced an entrepreneurial spirit, stemming from its founder Ron Travers. For nearly 30 years, Ron climbed Nabisco’s corporate ladder to become a Regional VP of Sales. When Nabisco was acquired in the early 1980s, Ron found himself at a crossroads. He decided to build his own company to market great brands, coordinate in-store services with food brokers and retailers, and deliver results by deploying experienced people.
In April 1985, Premium Retail Services was born. Thirty-five years later, Premium is bigger and better than ever under the leadership of Ron’s sons – CEOs Brian and Kevin Travers. In honor of their father’s legacy, Premium celebrates Founder’s Day each year on Ron’s birthday (June 29). This year, we expanded our celebration by introducing Premium’s first-ever Founder’s Week.
Each day we focused on one of Premium’s five core beliefs.
Family – Day 1
To kick off Founder’s Week 2020, Brian and Kevin Travers remembered their father on his birthday.
Ron holds a special place in our hearts, especially for a few long-term Premium employees who shared personal memories of him:
Karen Holland – Sr. Director, Client Services
While my husband was deployed in Afghanistan, Ron checked in with me regularly to see how my kids and I were doing. It meant the world to know someone in his position took the time to care about his employees. He paid the postage for all employees who wanted to send care packages to my husband’s unit – who loved all of the goodies sent by team Premium!
Sue Kohlberg – Director, Benefits
I have so many fond memories of Ron, but one of my favorites is when Ron was in my office, and he says in a puzzled voice, “Why do you have that picture in your office?” I respond to him, “What picture?” and Ron then points to a picture of my daughter Kayla. I respond to him, “That’s Kayla.” He replied, “I know that is Kayla, but why do you have her picture in your office?” At this point, I thought Ron was losing it a little. I then say, “Umm…Kayla is my daughter.” He then starts to laugh and says, “Oh my goodness, I thought that was my granddaughter Kayla. She looks just like our Kayla when she was young!”
Jill Pavlik – Operations Support Specialist
After my dad passed away, I was told that Ron would stop by my desk to check up on me even though I wasn’t back at work yet. That warmed my heart. Ron was a great leader and genuine. He was funny as well, always made me smile!!
Partnership – Day 2
Our employees’ and clients’ success is built on strong relationships – working together to deliver the best. In honor of partnership, Premium team members discovered their creative personality type with this short, fun quiz. Understanding ourselves helps maximize our potential, creating better partnerships.
Team members shared their results with co-workers to find their collaborative matches! Find out for yourself – are you the Thinker, Adventurer, or Innovator?
Creativity – Day 3
We are committed to breaking the mold as we solve retail challenges and deliver results for our clients. To inspire creativity from our team (and enjoy a mid-week brain break), we developed a coloring page featuring our founder, Ron Travers. Here are some of our favorites!
Integrity – Day 4
In early 2020, we deployed a company-wide survey on culture and employee engagement. The results revealed that our core belief of integrity resonates most with Premium team members. We believe in doing what’s right, even when no one’s watching. This aspect of our culture stems directly from our founder, Ron.
To celebrate integrity, our Premium family donated to the Boys & Girls Clubs of the US and Canada. Brian and Kevin were gracious enough to give a large sum to help Premium raise $5,000 for Boys & Girls Clubs!
This gift will help Premium’s and Boys & Girls Clubs’ efforts to support underserved minority areas across the US and Canada.
Read more about Premium’s long-term partnership with Boys & Girls Clubs and the opening of St. Louis’ first Best Buy Teen Tech Center.
Eclipsing Expectations – Day 5
When your name is Premium, people expect a higher level of service. Meeting goals is simply a stepping stone to delivering beyond what’s expected. We asked team members and clients to nominate Premium employees whose performance goes above and beyond.
We received over 100 submissions and randomly selected five employees as recipients of our first Eclipsing Expectations Awards! Each winner received a $100 USD/CAD gift certificate to our Premium Store.
Congratulations to all!
Premium team members, thank you for your participation and demonstration of our beliefs throughout the year. A huge thanks to Brian and Kevin Travers and the Culture Team for making our first-ever Founder’s Week a success. We’re already brainstorming for next year!
Check out all of our Founder’s Week fun over on our social channels using #PremiumFoundersWeek.
Are you interested in becoming a part of the Premium family? Join our team at wearepremium.com.