Premium’s Highlights from CES 2021 

Jan 13, 2021

 

Premium’s CE team is spending the week taking in this year’s virtual CES. But just because we traded our suits for slippers doesn’t mean we didn’t take notes! 

What we’re taking away from day one: 

 

1. Navigate omnichannel with nimbleness.  

The year 2020 was a learning experience, with digital adoption rates accelerating years beyond expectations. Best Buy CEO Corie Barry focused on the importance of being agile and iterative as we all embrace “the new normal.”  

We put the customer in control. Whether the customer wanted it on their couch, whether they wanted it curbside, whether they wanted it at the counter – that needs to not matter to us,” she said during her keynote interview. “We need to agnostically meet that customer wherever they are.” 

In partnership with our clients, Premium plans to continue the momentum, adapting to retail’s rapidly changing needs through flexible planning. Brick and mortar stores will remain at the epicenter with the ability to serve customers at the front door with curbside pickup, cash register with contactless payment and back door ship from store. 

 

2. Evolve the customer experience throughout every consumer channel.

Consistency, personalization and engaging new experiences are brand and retailer mantras more than ever as they seek to become trusted advisors for consumers. Premium’s brand advocacy solutions provide an army of advocates and technologies to help deliver memorable experiences that convert to sales. 

Premium can help you create a consistent, powerful customer experience everywhere you sell. Our online brand championsvirtual sales assist technology, and gamification strategies help bring your brand to life, bell to bell.  

As the omnichannel path to purchase matures, brand advocates and retail experts need to have clearly defined roles in serving online communities’ needs beyond basic product descriptions and boilerplate interactions.  

 

3. Get smart with actionable data.

Online shopping has given us more data on consumer behavior than ever. But many in retail have no idea how to use it. Premium invests in AI and cloud solutions to collect and analyze data, giving you a leg up in building relationships and loyalty with your customers and smartly investing toward gaps in the business.

Premium is ready to move your retail strategy forward; everywhere you need us. 

Want more key takeaways from CES? Click here.

 

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