North American store power.

Logitech has been a Premium merchandising partner for 15 years. Since 2016, we’ve provided training, brand advocacy and assisted selling services. Our dedicated field marketing team has achieved crossover success by implementing a consolidated strategy across 15 markets in Canada and the US.  

The team conducts traditional store visits to train retail associates and fulfill merchandising needs. But it’s what we do outside of stores that has proven to be the most impactful.  

We created a digital channel to connect the Logitech team more authentically with Best Buy Blue Shirts through an online community. The platform allows us to deploy product training content, host game night events, contests and incentive programs. Currently, we have over 1,600 Blue Shirts registered across North America, giving them a direct connection to Logitech’s gaming product experts. 

We’ve also implemented a quarterly online gaming tournament challenging retail associates to play head to head. Each event is live-streamed via Twitch. The inaugural contest generated hype, with eight winners traveling all-expenses-paid to watch an esports final in action at ESL ONE New York. A video crew followed as we surprised the winning Blue Shirts in their home stores and shared a front-row seat of their experience at the event.

The team’s digital approach paid off when COVID-19 hit, allowing them to rapidly pivot to an all-digital coverage model. Logitech trainers scheduled bite-size virtual events, delivering a 93% lift in Logitech’s brand recommendation rate and an 84% improvement in retail employee product knowledge. We also host consumer-facing events on Amazon Live.