Case Studies / Analyze, Canada, Consumer Electronics, Create, Engage, Merchandise, North America, Optimize

North American store power.

SUMMARY

Our creative approach, both in-store and online, enabled Premium to increase brand mindshare and participation in Logitech trainings.

1,600
retail associates follow online community
+93%
brand recommendation rate
+38%
YoY seasonal sales lift

Challenge

Connect with retail associates and create brand advocates outside the confines of the conventional store visit, trade show, or classroom training.

What We Did
Assisted Selling
Associate Training
Audits
Brand Advocacy
Continuity
Digital
Display Maintenance
Experiential
Innovation
Logistics & Fulfillment
Omnichannel
Strategy
Training
Video

Execution

Logitech has been a Premium merchandising partner for 15 years. Since 2016, we’ve provided training, brand advocacy and assisted selling services. Our dedicated field marketing team has achieved crossover success by implementing a consolidated strategy across 15 markets in Canada and the US.  

The team conducts traditional store visits to train retail associates and fulfill merchandising needs. But it’s what we do outside of stores that has proven to be the most impactful.  

We created a digital channel to connect the Logitech team more authentically with Blue Shirts through an online community. The platform allows us to deploy product training content, host game night events, contests and incentive programs. Currently, we have over 1,600 Blue Shirts registered across North America, giving them a direct connection to Logitech’s gaming product experts. 

We’ve also implemented a quarterly online gaming tournament challenging retail associates to play head to head. Each event is live-streamed via Twitch. The inaugural contest generated hype, with eight winners traveling all-expenses-paid to watch an esports final in action at ESL ONE New York. A video crew followed as we surprised the winning Blue Shirts in their home stores and shared a front-row seat of their experience at the event.

The team’s digital approach paid off when COVID-19 hit, allowing them to rapidly pivot to an all-digital store coverage model. Logitech trainers scheduled bite-size virtual events, delivering a 93% lift in Logitech’s brand recommendation rate and an 84% improvement in retail employee product knowledge.

We did it for Logitech. See how we can do it for you.

"Premium has provided my program with excellent dedicated training and market management team, helping us grow our business in sales and mindshare."
– 

Eclipsing expectations with Premium's Launchpad solution.

After setting records during a 2018 smartphone launch for one of the most innovative smartphone manufacturers, Premium upped the ante by increasing the store count by 5.5% while executing 100% within 48 hours.

SEE HOW WE DID IT

Out of this world results for Galaxy S10 launch.

Premium Canada conceptualized, designed and executed a cross-country, multi-city roadshow to support the launch of the Galaxy S10 smartphone.

SEE HOW WE DID IT