North American store power.

Logitech has been a Premium merchandising partner for 15 years. Since 2016, we’ve provided training, brand advocacy and assisted selling services. Our dedicated field marketing team has achieved crossover success by implementing a consolidated strategy across 20+ markets in Canada and the US.  

The team conducts traditional store visits to train retail associates and fulfill merchandising needs. But it’s what we do outside of stores that has proven to be the most impactful.  

In 2018, we looked to upend our Best Buy engagement strategy. We created a digital channel to connect the Logitech team more authentically with Blue Shirts through an online community. The platform allows us to deploy product training content, host game night events, contests and incentive programs.

Retail associates also have a direct connection to talk to Logitech’s gaming product experts. Currently, we have over 1,200 Blue Shirts registered across North America.

We’ve also implemented Play to Win, a quarterly online gaming tournament challenging Blue Shirts across North America to play head to head. Each event is livestreamed via Twitch. The inaugural contest generated hype, with eight winners traveling all-expenses-paid to watch an esports final in action at ESL ONE New York. A video crew followed as we surprised the winning Blue Shirts in their home stores and shared a front-row seat of their experience at the event.