Case Studies / Consumer Electronics

Level up with spectacular service.

SUMMARY

Premium representatives interacted with 29,083 customers during 8 demo days, improving positive perception of game titles to over 92% across the board and dramatically increasing sell through.

8
days
29,083
engaged consumers
92%
positive perception

Challenge

Best Buy sought to increase video game sales by more effectively training associates and by offering customers an opportunity to actually play new release titles in their stores.

What We Did
Assisted Sales & Training

Execution

In just 8 demo days over the course of four weeks, Premium staffed 1,357 video game demonstration events in Best Buy stores. During this time, Premium also trained 2,208 Best Buy associates on how to best highlight the features of each title and how to actively engage customers in playing a variety of exciting video games.

We did it for Best Buy. See how we can do it for you.

“Knowing that our customers are in good hands with the product demo experience Premium provides is key to the success of our programs.”
– Lindsay Sanderson, Category Operations Manager, Best Buy

Buttoned up results.

Resetting 400 SKUs in 17 hours.

SEE HOW WE DID IT

Ensuring a clean bill of health.

500 module resets in two weeks.

SEE HOW WE DID IT