Case Studies / Consumer Electronics

Growing brand awareness on the small screen.

SUMMARY

In less than two months, Premium executed a successful holiday assisted sales and training program resulting in more than a 6% lift in incremental sales and immersed nearly 40,000 consumers in the Samsung brand experience.

2
months
6%
lift in incremental sales
40,000
engaged consumers

Challenge

Samsung sought a partner to increase sales in their Home Entertainment division, ensuring that the Samsung brand was at the forefront of consumers’ minds during retail’s crucial busy holiday season.

What We Did
Assisted Sales & Training
Associate Training
Brand Advocacy
Field Marketing
Retail Consulting
Strategy
Support
Video Production

Execution

Premium’s in-house training team created a custom, multimedia curriculum for this program. After completing multiple courses from product knowledge to soft selling, Premium’s assisted sales and training team visited over 90 Best Buy stores weekly to communicate the strengths in Samsung’s Premium UHD and Curved TVs, overcome objections, and close sales. In their downtime, Representatives trained store associates on Samsung TVs, collected competitive market intelligence, and performed merchandising tasks to present Samsung in the best light to customers.

We did it for Samsung. See how we can do it for you.

“Knowing that our customers are in good hands with the product demo experience Premium provides is key to the success of our programs.”
– Lindsay Sanderson, Category Operations Manager, Best Buy

Level up with spectacular service.

Demos led to 92% positive perception.

SEE HOW WE DID IT

Keying into consistency.

30,000 store visits a year.

SEE HOW WE DID IT