Case Studies / Brand Advocacy, Consumer Electronics, Strategy

Driving sales one demo at a time.

SUMMARY

Amazon’s Treasure Truck rolled into 10 cities nationwide for a one-day-only, five-hour event to demo the world’s first standalone daydream VR headsets by Lenovo. Premium Lenovo brand advocates had over 5,300 customer interactions – 1,900 of which were live product demonstrations.

5,300+
total consumer interactions
1,900+
live product demonstrations

Challenge

Lenovo sought to increase Mirage unit sales by actively engaging with more customers and increasing the number of demos.

What We Did
Brand Advocacy
Consumer Electronics
Strategy

Execution

Premium’s Lenovo team partnered with Amazon to support its Treasure Truck in 10 cities across the US by providing product demonstrations of Lenovo’s new Mirage Solo standalone VR headset with Google Daydream. Reps supported the truck in Orlando, FL; Austin, TX; Seattle, WA; Baltimore, MD; Atlanta, GA; Arlington, TX; Glendale, CA; Miami, FL; Minneapolis, MN; and Chicago, IL not only providing demos, but also assisting in sales, product raffles and more. The execution resulted in over 5,300 total customer interactions during the events and more than 1,900 of those interactions were live product demonstrations.

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"Knowing that our customers are in good hands with the product demo experience Premium provides is key to the success of our programs."
– – LINDSAY SANDERSON, CATEGORY OPERATIONS MANAGER, BEST BUY