Amazon’s Treasure Truck rolled into 10 cities nationwide for a one-day-only, five-hour event to demo the world’s first standalone daydream VR headsets by Lenovo. Premium Lenovo brand advocates had over 5,300 customer interactions – 1,900 of which were live product demonstrations.
Lenovo sought to increase Mirage unit sales by actively engaging with more customers and increasing the number of demos.
Premium’s Lenovo team partnered with Amazon to support its Treasure Truck in 10 cities across the US by providing product demonstrations of Lenovo’s new Mirage Solo standalone VR headset with Google Daydream. Reps supported the truck in Orlando, FL; Austin, TX; Seattle, WA; Baltimore, MD; Atlanta, GA; Arlington, TX; Glendale, CA; Miami, FL; Minneapolis, MN; and Chicago, IL not only providing demos, but also assisting in sales, product raffles and more. The execution resulted in over 5,300 total customer interactions during the events and more than 1,900 of those interactions were live product demonstrations.
Learn more about our brand advocacy solution here.
We did it for Lenovo. See how we can do it for you.
Introducing a Walmart-dedicated model.SEE HOW WE DID IT