It started with saltines.
In the late 1950s in St. Louis, selling cookies and crackers store-to-store wasn′t a glamorous job. But the people along the way made it worthwhile. For nearly three decades, Ron Travers climbed Nabisco′s corporate ladder to become a Regional Vice President of Sales.
In the early eighties, Nabisco was acquired by Standard Brands and later by RJR Tobacco Company and Ron found himself downsized. At a crossroads, he thought about the people he had met in his career and the relationships forged. Upon that foundation, he decided to build his own company with the goal of marketing great brands, interacting with food brokers and retailers, and coordinating in-store services with experienced people.