CHALLENGEperfume-bottle copy

Walmart’s fragrance department was locked behind glass and not selling to the full potential of the category.

EXECUTION

Premium was contracted to remove the locked cases, reset the section and completely update each store’s inventory for the entire fragrance category.

RESULTS

Premium collaborated with multiple vendors and key departments to complete this project on time and 36% under budget. As a result, Walmart realized a 26.5% increase in fragrance sales.