CHALLENGEcontroller

Best Buy sought to increase video game sales by more effectively training associates and by offering customers an opportunity to actually play new release titles in their stores.

EXECUTION

In just 8 demo days over the course of four weeks, Premium staffed 1,357 video game demonstration events in Best Buy stores. During this time, Premium also trained 2,208 Best Buy associates on how to best highlight the features of each title and how to actively engage customers in playing a variety of exciting video games.

RESULTS

In total, Premium representatives interacted with 29,083 customers during those 8 demo days, improving positive perception of game titles to over 92% across the board and dramatically increasing sell through.